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Agrimarketing : October 2007
October 2007 AgriMarketing i-23 2007 NAFB CONVENTION AGENDA (Subject to Change) TUESDAY, NOV. 13 2:00 p.m. - 5:00 p.m. NAFB Board of Directors Meeting 6:00 p.m. - 9:00 p.m. NAFB Foundation Board Meeting WEDNESDAY, NOV. 14 4:00 a.m. - 6:00 p.m. Broadcast Service Center 8:00 a.m. - 6:00 p.m. Registration Open 9:00 a.m. - 11:30 a.m. Marketing & Promotion Advisory Board Meeting 11:00 a.m. - 11:30 a.m. News Conference, USDA Sec'y Mike Johanns 11:30 a.m. - 1:00 p.m. Foundation Scholarship Luncheon 1:15 p.m. - 2:00 p.m. "The Rural Renaissance," Under Secretary of Agriculture Tom Dorr 2:00 p.m. - 3:15 p.m. "Changing Business Models" Panel 3:30 p.m. - 4:30 p.m. "Agencies at the Mic" Panel 4:30 p.m. - 5:30 p.m. Management & Sales Council Social/ Reception 6:00 p.m. - 7:30 p.m. Opening Reception THURSDAY, NOV. 15 4:00 a.m. - 6:00 p.m. Broadcast Service Center 6:00 a.m. - 5:00 p.m. Registration Open 6:30 a.m. - 7:30 a.m. New Member Orientation Breakfast 7:30 a.m. - 1:30 p.m. Trade Talk 2:00 p.m. - 3:00 p.m. "Rural Lifestyle Marketing" Panel 3:15 p.m. - 4:00 p.m. Annual Membership Meeting 4:00 p.m. - 5:00 p.m. Broadcast Council Business Meeting Management & Sales Council Meeting Allied Industry Council Meeting 5:30 p.m. - 7:00 p.m. NAFB Foundation Auction and President-elect Reception 7:00 p.m. - 9:00 p.m. "Night of Honors" Banquet 9:00 p.m. - 12:00 a.m. Blues Bash FRIDAY, NOV. 16 4:00 a.m. - 6:00 p.m. Broadcast Service Center 7:00 a.m. - 12:00 p.m. Registration Open 8:00 a.m. - 11:45 p.m. Educational Sessions 12:00 p.m. - 1:45 p.m. NAFB Awards Luncheon 2:00 p.m. - 3:45 p.m. Professional Development Agenda 4:00 p.m. - 5:00 p.m. Regional Meetings 6:00 p.m. - 6:45 p.m. President's Reception 6:45 p.m. - 9:00 p.m. President's Banquet PRESIDENT'S REPORT Well, it has been a whirlwind year being the 2007 National Association of Farm Broadcasting (NAFB) President! Our theme for last year 's Convention was "Farm and Rural Horizons" which I thought was very foretelling of many of the events of 2007. Who would have thought that alternative energy and increased crop prices would have brought so much change to rural America? When we were in Wash- ington D.C., this past spring, we heard remarks from several politi- cians and appointed officials that addressed the changes that are still pending in the agricultural world. One particular speech was by USDA Under Secretary for Rural Development Tom Dorr. He described the current climate in rural America as the "Rural Renaissance." This term resonated with several of the broadcasters and others who were at the event. It seemed to really hit the nail on the head of what was located just over the horizon. So after much discussion and planning, this became the theme for the 2007 NAFB Convention. "A Rural Renais- sance" describes many things happening both in the NAFB broadcasters signal coverage areas and within the Associa- tion. We have several initiatives that have been taking place this past year that will be discussed at the convention. Like most industry trade organizations, NAFB is constantly striving to improve our message and relevancy with our mem- bers and within the marketplace. This year we did a strenuous task of reevaluating our strategic direction. This effort was facil- itated by Janice Dahl with Anchor Management. The end result was a 5-year Strategic Plan that was approved by the NAFB Board of Directors during a quarterly meeting July 30 in Louisville, KY. You will see more about this exciting plan in this issue of AgriMarketing and at the convention. I really want to thank everyone who has accomplished so much with the strategic plan and the bylaws rewrite. I feel very good about this past year and the overall future of NAFB. This optimism is based on the relevance we have with the industry and our message to our listeners. We provide audiences across rural America with the con- tent they need and they seek us out for that trusted message. A well-known nationally syndicated radio talk show host once said, "If you are talking about the information people want, they will put two tin cans and a string together to get it from you." I believe this has been proven for generations in farm radio. I hope to see you at the NAFB Convention! AM Pam Fretwell 2007 NAFB President WTAD & WKAN Radio, Quincy, IL NAFB graphics courtesy of Justin Park, Park Design. This special supplement was exclusively developed for and will be distributed at the 2007 NAFB Convention Published by: Henderson Communications, L.L.C. 1422 Elbridge Payne Road, #250 • Chesterfield, MO 63017 e-mail: info@AgriMarketing.com Publisher/Editorial Director: Lynn Henderson (LynnH@AgriMarketing.com) Advtg Sales/Customer Svc Mgr. : Judy Knoll (JudyK@AgriMarketing.com) Managing Editor: Audrey Evans (AudreyE@AgriMarketing.com) www.AgriMarketing.com
November December 2006
November December 2007