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Agrimarketing : October 2007
16 AgriMarketing October 2007 DOG RIVER, SASKATCHEWAN INSPIRES THE NATION! Yes, there is a Dog River in Saskatchewan. The locals call it Rouleau. It is symbolic of life on the Cana- dian prairies and there are hundreds of small communities just like it. On any given day in any given town, you can smell cinnamon mixed with the aroma of fresh baked bread. Not the kind that comes from a pre- mixed package. You might hear the sound of hop- per cars rolling through town carrying Canada No. 1 Red Spring Wheat to the seaports. There's nothing like the wind in your face on a day that's so hot you could fry eggs right on the sidewalk. Or the spectacular light show spread across the night sky as the mother of all thunderstorms plays right on your front porch. Having coffee at the local gas station is just as much a ritual as waking up in the morning to the fresh dew on the grass. The coffee shop is the centre of the universe in small town Canada. It's there where networks are built, business gets done and lifetime friendships are created. Whether you're stuck in a mud hole or a five-foot snow bank matters not. Every able- bodied man, woman and child you have met at that coffee shop will rally to your rescue. That's why Dog River, home of the award-winning sitcom, "Corner Gas," is the inspiration for this year 's Best of CAMA competition, CAMA Gas. The 2007 Best of CAMA competition brings agri-marketing professionals from across Canada together under one roof to celebrate the best of the best, reconnect with long time friends and make new ones. NEW THIS YEAR: Marketing and Advertising and Communications and Public Rela- tions divisions: • New categories to enter your work. • More opportunities to win Best of Show. • A new entry form, work plan for- mat and instructions, published judging criteria and a two-tier judging system. • Join-and-enter or join-and-go options. • Awards gala to be held Wednes- day, November 14, at the Conexus Arts Centre, Regina. INSIDE THE CUSTOMER'S MIND Through Marketing to Farm Busi- nesses (MFB), agri-marketing profes- sionals take a closer look at why cus- tomers choose one product over another while taking the first step toward earning a recognized Certifi- cate in Agri-marketing. This intensive three-day course, developed for agri-marketers who develop and implement marketing programs for farm businesses and businesses that sell to farmers, includes: • Determining and meeting buyer needs. • Attracting new customers and keeping the ones you have. • Analyzing and selecting profitable growth opportunities. • Practical market segmentation. • Profitable pricing strategies. • Integrated marketing communica- tion programs. • Building a marketing plan for a local, regional or national markets. To learn more about the course, please contact Justin Funk at 519/827-5507 or firstname.lastname@example.org or visit www.Agribusiness.ca for registra- tion information. AM SASKATCHEWAN NEWS by Claire Watson, ABC, APR CAMA UPDATE According to the latest study of farmers in Western Canada The Western Producer has the highest top of mind awareness of any farm publication (70%). That's not a fluke, not a random event, not a lucky outcome. It's 80 years of delivering what Western Canadian farmers want in a farm paper. 1-800-667-7776 ALWAYS YOUR FIRST CHOICE It's not a fluke.
November December 2006
November December 2007