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Agrimarketing : October 2007
October 2007 AgriMarketing 15 Kubota tractor Corp and Great Plaint Mfg's Land Pride unit an- nounce a strategic alliance to market Land Pride implements that are performance-matched to Kubota tractors, including rotary cutters, grooming mowers, rotary tillers, and rear blades. The DuPont Oval marks the 100th anniversary of its public debut. Designed in 1906 by George A. Wolf of the company's Advertising Dept, the logo represented the com- pany's effort to create a general trademark that could be used on all DuPont products. The design was initially rejected, Wolf later wrote, but after about a year, the trademark was used on some advertising literature and then on some labels. There are no records of which literature or labels first brought the oval before the public's eye in 1907, but the feedback from the field was positive. The company's execu- tive committee went on to approve it, and the oval was officially adopted as the DuPont trademark in May 1909. Years later it was recalled by Thomas Doremus, Mgr of Sporting Powder Sls, "The oval had no partic- ular significance, it was a design that looked good to an artist like Wolf, just a good type of picture for advertising." AM continued from page 13 Using advocacy and peer influence strategies accelerates the decision-making process. The end result -- personalized brand experiences that increase sales, retention and customer satisfaction. We call it...Word-of-Mouth www.beckag.com | 866.375.4390 Monsanto and Dow AgroSciences (DAS) announce a cross-licensing agree- ment aimed at launching SmartStax, the industry's first-ever eight-gene stacked combination in corn. The companies expect to have Smart Stax hybrids available for sale fol- lowing regulatory approval that is expected by the end of the decade. The product will include the companies' respective above- and below-ground insect protection systems, including Dow AgroSciences' Herculex I and Herculex RW technologies; Monsanto's YieldGard VT Rootworm/RR2 and YieldGard VT PRO technologies; and the two established weed con- trol systems, Roundup Ready and Liberty Link. SmartStax will be available in Monsanto's branded seed corn including Dekalb and Asgrow, its corn states customers, and Dow's Mycogen brand. It will be sold and serviced by each of the companies' sales forces. SmartStax will only be available containing the eight traits. That is, cus- tomers will not be allowed to "pick and choose" the traits. The companies will continue to market the traits they own and license from others.
November December 2006
November December 2007