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Agrimarketing : October 2007
® AGRIMARKETING is proudly associated with: AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and commu- nications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semimonthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. Subscriptions: U.S., Canada and Mexico: 1-year: $42, 2-year: $72; All other countries: 1-year: $70, 2-year: $120 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. Copyright 2007 by Henderson Communications LLC. All rights reserved. AGRIMARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. Contributors: No responsibility is assumed for unsolicited materials. To locate topics and obtain past articles: go to www.AgriMarketing.com and access the "Archived Issues" link. Periodical postage paid at St. Louis, MO, and additional mailing offices. Postmaster: Please send change of address to AGRIMARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRIMARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. PRINTED WITH SOY INK cover article 50 ATRAZINE: LEGENDARY MARKETING OF A LEGENDARY MOLECULE 54 THINKING OUTSIDE THE BOX: MARTIN | WILLIAMS PITCHES IN FOR AN 'EXTREME'-LY GOOD CAUSE focus on: market research 56 UNDERSTANDING THE LARGEST GROWERS 58 MARKET RESEARCH ROUNDUP 62 VIEW FROM THE TOP: ZEBA/ABSORBENT TECHNOLOGIES' LARRY LOGAN DEPARTMENTS 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS & NOTES 10 AGENCY NEWS 12 MARKETING NEWS 17 ASSOCIATION NEWS 20 MEDIA NEWS 61 UPDATES FOR AG MKTRS 48 JENNIFER PICKETT: NEW NAMA EXEC VP/CE0
November December 2006
November December 2007