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Agrimarketing : November December 2006
Full-Chain View. Full-Circle Communication. FOOD 360°. A DIVISION OF VANCE PUBLISHING CORPORATION. 800-255-5113 www.food360.com 150 years ago, "Drovers" were leading the way with the production, purchase, trans- portation, and delivery of beef products to market bringing an organizational revolution to the livestock industry. The beef industry is under- going another organizational revolution that's driven by better educated consumers and a realization by the beef industry that there's no longer room for island mentalities in today's food chain. And like our namesake, Drovers magazine is at the forefront of change with a totally new look, but more importantly, an editorial makeover that's on top of today's beef trends with a "full chain view." Call your Drovers Account Manager at 800-255-5113 to be part of the revolution. revo lution