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Agrimarketing : November December 2006
48 AgriMarketing November/December 2006 vice and education solutions to the North American agriculture and food industry. AgCall's expertise is project man- agement, strategic outsourcing and the execution of turnkey pro- grams through the use of tempo- rary task forces. Our customized programs focus on sales, educa- tion, product ser- vicing, research, training, data- base manage- ment, and marketing/communica- tions to build advocates, drive adoption, and achieve a measurable ROI for our customers. We have a unique approach of mobilizing "field advocates" or "associates" to be ambassadors of your company and brands. These are knowledgeable, trained profession- als and peers from within the indus- try that work in temporary, project and permanent situations. We recruit our associates in specific geographies and with specific skill sets according to our client's needs and customer locations. For more information, contact Arron Madson at 403/860-5294, or email@example.com. DATACORE MARKETING, INC. www.datacoremarketing.com Consolidation in the agri-business industry is nothing new --- from the family farm all the way through the supply-chain. Marketers are also feeling the squeeze as the expectation to do more with less budget still pre- vails. Given this landscape, the need for cus- tomer-centric intelligent mar- keting has never been more critical to success in this industry than it is today. DATACORE partners with their clients to organize data into relevant knowledge to improve marketing effectiveness. By looking at data through a "marketing lens," DATA- CORE helps its clients build the foundation for a well-defined approach to integrated marketing. DATACORE has developed a model for leveraging data and tech- nology and integrating communica- tion strategies. C.O.R.E. is centered on four strategic pillars: Connecting customers and prospects; Organizing marketing responses; Relating cus- tomer information; and marketing activity and Evaluating marketing results. The model captures touch points to drive behavior analysis, operational efficiencies, customer intelligence, results tracking, and future marketing decisions. The result is an integrated marketing strategy built on a data and technol- ogy foundation. For more information, contact Dan Carrothers at 877/471-0605, or firstname.lastname@example.org. FARMMARKET ID www.fmid.net FarmMarket ID has been serving the agricultural community with data solutions for more than 30 years. The foundation for FarmMarket ID's suc- cess is our annually updated crop and livestock database that links land owners and operators to farms. The unique structure of the FarmMarket ID database allows users to take an in-depth look at the ever changing agricultural land- scape. Users can access complete crop rotation details down to a farm field level. They can query individu- als to see which operators are buy- ing land, selling land or operating more or less land. FarmMarket ID's product offer- ings include database management, list rental, demographic enhance- ment, address standardization, NCOA/LACS processing and Web- based data access. For more information or for a Web based demonstration of the FarmMarket ID database, contact Matt Yaske at 866/963-8381, or email@example.com. AM AGRI-MARKETING SUPPLIERS/continued from page 47 Madson Carrothers