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Agrimarketing : November December 2006
46 AgriMarketing November/December 2006 SUCCESSFUL FARMING DATA www.agriculture.com Successful Farming Data Solutions utilizes the latest in data manage- ment technologies to create direct marketing campaigns for each indi- vidual customer. With over 104 years of ag pub- lishing expertise, we understand the agriculture audience. We have the tools and technology to help provide you with accurate customer intelligence and producer demographics when you tap into a broad range of more than 2,000 data points from Meredith Corporation's powerful 85 million customer data- base. Services include: Data Licensing • Enhance your own customer infor- mation. • Build a custom licensing plan to access specific producer character- istics. Database Management • Build a joint marketing database to increase your customer base. • Link consumers to dealers, and customize selection based on a variety of data points . • Manipulate the data according to your marketing needs. List Rental • Choose from 2.5 million farm owner operators. • Access one of the largest multi- sourced agricultural databases. • Select from a full range of data fields. For more information contact Cathy Porepp at 515/284-3483, or firstname.lastname@example.org. Check out our complete online Media Kit at www.sfmediakit.com. FARM PROGRESS www.farmprogress.com Client information gives marketers greater insight and abilities to pro- vide products and services that fit a specific producer 's operator. The USAgriculture Brandfile survey annually contacts 120,000 large-scale U.S. producers to collect brand-use and production data. The survey offers more than 150 data points. The 2006 survey edition is now available and includes extensive product-use profiles from farmers raising corn, soybeans, wheat, sorghum, cotton, peanuts and rice. For the second year, soybean rust questions are also included. Select cattle, dairy and hog herd data are also available Brandfile data are available for 1998-2006. Historical or multi-year analysis offers data modeling opportunities to discern market trends and helps marketers plan marketing cam- paigns using cur- rent and past behavioral analy- sis. Trending reports can be tailored track brand market share shifts, producer product testing, product cycles, new product development programs and other product-use analyses. Beyond the annual Brandfile sur- vey, the total USAgriculture Master- file database profiles 2 million and offers marketers insight opportunities to strategically target marketing cam- paigns, mailings, telemarketing lists, research samples, demographic updates or appends, etc. For more information, contact Jeff Tennant, Farm Progress Market- ing Solutions sales manager, at 800/477-1737, or jtennant@ farmprogress.com. FARM JOURNAL MEDIA www.farmjournalmedia.com Farm Journal Media is the industry's pioneer in the use of data-driven strategies to reach active, business- focused farmers and ranchers. For over 40 years, we have collected rich demographic and behavorial data on our readers to customize both our own information products, as well as help agri-marketers target their most important customers and prospects. Today, Farm Journal Database Strategies provides a variety of tools and services ... each one tailored to help agri-marketers achieve specific goals and objectives: Farmail' List Rental --- Looking for a comprehensive list of qualified farm and ranch decision makers for a mailing? It's audited by both ABC and BPA for accuracy, and we offer a 100% deliverability guarantee. List Management Services --- Already have a list but need some- one to maintain it? We will eliminate your duplicate records, update your addresses and append current demo- graphics and prospect names to your existing producer records. Database Development --- Need more than just a mailing list or demographic data? We will work with you to develop a strategy for collecting, maintaining, and access- ing the specific information you need. For additional information or to arrange a demo of Farm Journal's Web-based DataHarvester CRM sys- tem, contact Mark Emery, VP Data- base Strategies at 215/557-8993. DIRECT/RELATIONSHIP MARKETING UPDATE NEW SOLUTIONS AND UPDATES ON SERVICES FROM SUPPLIERS TO AGRI-MARKETERS Porepp Tennant