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Agrimarketing : November December 2006
About a year ago, I gave you the "2005 State of Radio Address," Here is the "2006 State of Radio" according to Kyle Bauer. Ipod's will not kill radio. Neat deal but will it affect CD sales more than radio. It takes too much energy and management for busy people over a long term. It is the same listener that bought a cassette walk- man 15 years ago, and a CD walk-man 10 years ago, and an mp3 player 3 years ago. Young people do listen to radio. It might depend on what you call young, but ask any male from 25-35 if he heard about what was on the sports talk show and he will tell you. The content will drive the listener. Satellite radio will not take over. They are finally at 1% penetration. They are still loosing $10s of millions per month. Resubscription rates after the first year are 52%, pretty hard to grow at that rate. By next year, there will be one company. Internet radio will grow. With the increase in mobile internet, people can listen to "their station" where ever they are. I have a farmer in Indiana that listens to our stream every day on his Blackberry. That will be your radio. Above: Kyle Bauer, KFRM Radio, NAMA Vice President. EXECUTIVE COMMITTEE EXECUTIVE COMMITTEE EXECUTIVE COMMITTEE EXECUTIVE COMMITTEE EXECUTIVE COMMITTEE Stephanie Gable Stephanie Gable Stephanie Gable Stephanie Gable Stephanie Gable (Missouri-Kansas) - President Fort Dodge Animal Health, Overland Park, KS (913) 664-7091 Patty T Patty T Patty T Patty T Patty Travis ravis ravis ravis ravis (Mid-America) - President-Elect 5MetaCom, Carmel, IN (317) 564-2008 Monte Reese Monte Reese ont Re se Monte ees Monte Reese (Rocky Mountain) - Secretary/Treasurer Cattlemen's Beef Promotion & Research Bd., Centennial, CO (303) 220-9890 Ken Anderson Ken Anderson enAn e on KnAderso Ken Anderson (Midlands) David & Associates, Lincoln, NE (402) 438-4034 Carol Anderson Carol Anderson arol Ander Ca ol rson Carol Anderson (Missouri-Kansas) Anderson Kisner Fallon Public Relations, Kansas City, MO (816) 255-1963 Kyle Bauer Kyle Bauer y uer K le Baue Kyle Bauer (Great Plains) KFRM Radio, Clay Center, KS (785) 632-5661 Vicki Henrickson Vicki Henrickson Vicki Henrickson Vicki Henrickson Vicki Henrickson (Cornbelt) Progressive Agriculture Foundation, Davenport, IA (563) 343-0662 Beth Burgy Beth Burgy Beth Burgy Beth Burgy Beth Burgy (North Central) Broadhead + Company, Minneapolis, MN (612) 617-7947 Sarah V Sarah V ara V Sa ah Sarah Vacek acek ack cek acek (Gateway) Monsanto Company, St. Louis, MO (314) 694-4193 CHAPTER PRESIDENTS* CHAPTER PRESIDENTS* HPERREIDNS* CHA T R PRESIDE T CHAPTER PRESIDENTS* Badger (Wisconsin) Thomas Breunig (608) 235-5056 Carolinas/Virginia, Cyndi Calloway (919) 832-4700 Central California NAMA, Sandy Creighton (559) 433- 9343 Chesapeake (Baltimore, Philadelphia) Matt Coniglio (717) 612-0245 Chicago, Kim Lynch (630) 505-1100 Cornbelt (Quad City Area, IA, IL) Dawn Foster (563) 659-5141 Desert Southwest, Lee Dueringer (520) 626-5072 Eastern (New York) Catherine Wang (212) 697-2600 Florida Gary Cooper (352) 671-1909 Gateway (St. Louis) Becky Rasmussen (636) 449-5040 Great Plains (Dodge City, Wichita) KristenWinter (620) 227-7171 Heartland (Illinois) Amy Bradford (217) 378-9975 Iowa (Des Moines) Brittney Roorda (515) 279-9766 Mid-America (Indiana) Meg Gatti (502) 222-2957 Midlands (Omaha) Stephanie Perry (402) 289-0230 Midsouth (Memphis) Timothy Price (901) 947-3104 Missouri-Kansas, Sherri Cooper (816) 898-0368 NAMA Pacific (San Francisco/Sacramento) Bob Foiles (916) 561-5585 North Central (Minneapolis/St. Paul) Greg Smith (612) 455-1735 Northern Prairie(Dakotas) Roger Reierson (701) 499-2112 Ohio, Becky Anway (419) 231-8017 Rocky Mountain (Denver) Tamara Arnold (303) 830-7892 Southeastern (Georgia) Judy Austin (770) 390-9692 Southwest (Dallas/Ft. Worth/Houston) L.Z. Harris (817) 448-6353 *Updated as chapter presidents are elected. National Agri-Marketing Association 11020 King Street, Suite 205 Overland Park, KS 66210 E-mail: firstname.lastname@example.org Web Site: www.nama.org 2006 STATE OF RADIO 444 AgriMarketing November/December 2006