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Agrimarketing : November December 2006
NAMA has announced the winners of the Professional Development Awards of Excellence. Three members will receive these awards that honor outstanding achievement in the areas of Marketing Communications, Public Relations and Sales. The awards will be presented during the 2006 Agribusiness Forum November 14-15 in Kansas City. Steve Engle, executive vice president, creative director, Woodruff Sweitzer, will receive the marketing communications honor. Engle has led the development of the highly successful "Ready to Rumble" launch campaign for AGCO brand tractors as well as the re- positioning of EVEREST Herbicide from Arysta LifeScience North America. When Engle joined Woodruff & Company seven years ago, the agency had no agricultural clients. Today, the agency counts Arysta LifeScience North America, Kubota Tractor Corporation, Harris Moran Seed Company, Bayer Animal Health Canada, Meridian Industries/Wheatland Bins, the Canadian Hereford Association and Y-TEX Corporation as some of its key accounts. During his career, Engle has served as Region I Best of NAMA Chair and as regional director. In addition to volunteering on numerous occasions for Regional and National Best of NAMA judging, he currently serves as vice chair of the national Best of NAMA Committee. Barry Nelson, public relations manager, John Deere, will receive the Award of Excellence in public relations. Nelson is responsible for media relations, strategic integration of public relations NAMA ANNOUNCES PDA AWARD WINNERS with overall advertising/communications strategies, internal and special communications, managing the contributions/donations budget, and providing customer support with timely information. Nelson has been with John Deere for 26 years. In the last 18 months, he has led the development of a complete Public Relations Strategic Planning and Implementation Cycle which includes goal setting, tactics and implementation, monitoring and measurement, and evaluations and improvements. Nelson has been actively involved with planning for the Agri-Marketing Conference and currently serves as chair of that committee. He has also served as a judge for Best of NAMA. Anita Vanderwert, national director of ag sales for Brownfield, will be the recipient of the Award of Excellence in sales. She has pushed for new offerings to serve ag customers extending Brownfield beyond the borders of exclusively offering only radio solutions. By listening to her, as she has been listening to customers, Brownfield has improved web applications and web solutions, expanded email and daily electronic update services, created new "event marketing" opportunities in addition to blogging, podcasting, rss feeds and agricultural forums. Vanderwert's involvement in and leadership of Brownfield's development of new technologies and other new media platforms has not only broadened the reach of Brownfield, but has contributed to the overall effectiveness of ag communications and sales. Vanderwert began her NAMA involvement as a student NAMA member at the University of Missouri- Columbia. She was the Rocky Mountain liaison to the Board of Directors and was chair of the Public Relations Committee of NAMA. Engle Nelson Vanderwert November/December 2006 AgriMarketing 43