by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : November December 2006
32 AgriMarketing November/December 2006 Syngenta is known for a lot of things in addition to its rich portfolio of quality brands, including its dedica- tion to research and development and customer- focused sales force. Its seed treatment product line up is something else that has captured the attention of many in the industry, especially over the last several years. Although the official seed treatment business unit was not formed until 1993 with the legacy company Ciba, Syngenta seed treatments have been on the market since 1979 when Concep® was introduced as the first sorghum seed safener from Ciba Geigy, the legacy company at the time. The history of product innovation continued through the Novartis days and has quickly picked up the pace since Syngenta was formed in 2001. Many things have changed in the last 20 or so years since the seed treatment group consisted of two per- sons selling a limited portfolio of three compounds. One of those original team members is David Winston, Midwest District Sales and Channel Manager for Syn- genta Seed Care. While Winston will not attest to being the oldest team member, he could be considered the wisest in terms of what makes this group tick. Having been with the Syngenta Seed Care group for longer than any of the other current team members, he cer- tainly has insight like no other. He started as a Sales Rep in 1985, and now manages a team of ten who focus their efforts on growing their seed company customer base as, well as, converting the few who are not selling Syngenta seed treatments and expanding retail application sites. "When I think back to the beginning of my tenure with the seed treatment group, on the one hand it's hard to believe we've accomplished so much so fast," says Winston. "On the other hand, I knew we were destined for great things because of the people in place and the up- and-coming chemistries in the pipeline at the time." PRODUCTS FOR EVERY CROP Today Syngenta offers seed treatment solutions for every major commodity crop and most specialty markets. Over the last 25 years the product portfolio has grown from Concep to almost a dozen active ingredients, including the first-ever seed treatment nematicide. "There really isn't a market we don't play in," says Winston. "The introduction of AVICTA® Complete Pak is a testament to our pursuit and commitment to offering unique, new brands and expanding opportunities with existing brands." In 2005, Syngenta invested $800 million in research and development efforts. It is no wonder the company has spearheaded so many successful product launches and has emerged as a leader in the seed treatment indus- try. With the trends toward earlier planting dates, reduced tillage and increasing seed value, the seed treat- ment market has really exploded in recent years. Syn- genta has been able to outpace the market and bring well- tested brands to all types of growers. Most recently cotton growers have benefited from the introduction of the state- of-the-art product AVICTA Complete Pak. A combination of separately registered products -- AVICTA seed treatment nematicide, Cruiser® seed treat- ment insecticide and Dynasty CST® seed-delivered fungi- PRODUCT OF THE YEAR TEAMWORK AND FOCUS: SECRETS BEHIND SYNGENTA SEED CARE'S PATH TO THE TOP by Stephanie Moore, Gibbs & Soell Public Relations David Winston (L) shares his expertise of Syngenta seed treatments with attendees at the 2005 American Seed Trade Association's Seed Expo. "AVICTA Complete Pak is one of the most successful launches in Syngenta history. A totally new product con- cept was conceived, developed and launched in record time. The brand positioning is unique, and the sales and marketing efforts have sup- ported the concept wonderfully. The uptake of the product in the first year has been exceptional, exceeding all expectations in per- formance and sales. Performance of the product has been excellent and indications are that we will see a big increase in use during year two. The addition of AVICTA Complete Pak to the seed treat- ment portfolio enhances an already strong product line, which has been growing at double digit rates since the formation of the company nearly six years ago." --- Rob Neill, Head of Professional Products, NAFTA Neill