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Agrimarketing : November December 2006
18 AgriMarketing November/December 2006 The Hondo Group, a strategic mar- keting communications firm, was recently launched in Ft. Worth, TX. The company was formed to pro- vide new branding processes and procedures for clients and is posi- tioned to work within the rapidly changing, technologically driven business environment. The Hondo Group is located in the former Ft. Worth office of McCormick Company. This inde- pendent company combines the mission, values, culture and experi- ence of McCormick Company with a unique expertise of how today's media is consumed. The executive management team leading The Hondo Group includes agency veteran, Lynn Balinas, Pres, (center), Susan Watt, VP, and Jim Holmes, Creative Dir. Balinas brings more than 25 years of experience in building and main- taining strategic business relation- ships, and managing sales both domestically and internationally. Watt has 15 years of proven expertise in developing successful and innova- tive marketing programs, from cor- porate communications to public relations to event planning. Holmes has more than 20 years of experience in advertising communications, focusing on strategic development and tactical execution in mass media. For more information, go to http://www.hondogroup.com. Jerry Schleicher forms Schleicher & Associates, offering public relations and crisis communications services to companies and organizations serving the animal health, biotech- nology, crop and food production sectors. APR accredited by the Public Relations Society of America, Schle- icher has more than 25 years experi- ence in agricultural communications. His experience includes 14 years as VP of PR for a leading Kansas City advertising and public relations agency, six years as Creative and PR Supvr for a marketing communica- tions firm specializing in agribusiness marketing, and five years as a farm magazine Writer and Editor. He can be reached in Kansas City at 816/741-2773, or at gschleicher1@ kc.rr.com. Blasdel Cleaver Schwalbe (BCS) Communications, LLC, announces that it has been hired to handle vari- ous public relations activities for the John Deere Agricultural Division. "The partnership with BCS allows us to measure our public relations efforts and look at key opportunities as we launch new technologies that benefit agriculture," says Barry Nelson, PR Mgr at John Deere, Lenexa, KS. Brant Ausenhus joins The Meyocks Group, West Des Moines, IA, as an Acc't Mgr. He had been with Marsh, Inc. and prior to that with Bader Rutter & Associates. Jennifer Pickart, joins the agency as an Acc't Exec. She had been with Ivie & Associates. Broadhead+Co, Minneapolis, MN, adds three to its PR group to work on the Pfizer Animal Health account. Crystal Perrozzi joins as Acc't Supvr. She previously was with Carmichael Lynch, and has worked for Penn Garritano and Miller Meester Advertising. Stephanie Veldman is named Acc't Exec. She had been with Beef and the Angus Journal. Elizabeth Leazer is named Ass't Acc't Exec. She previously was with WTDY in Madison, WI, where she served as Exec Producer of talk pro- gramming at the radio station. Craig Roads joins the agency as its new Creative Dir. Previously, he had operated his own agency, John- son Krumwiede Roads. He had also served with HMS/Minneapolis and Miller Meester Advertising. Long-time ABC News and CNN media veteran Tom DiBacco joins the agency as its consumer PR practice lead. Emily Kaiden is hired at Exponent after completing an internship with the agency. She was previously with Esprit & Decorum, Ltd., a London- based staffing agency. Katie Mileusnic joins the agency from Lerner Publishing Group. She handles client work including Home- Again Inc., (a division of Schering- Plough), General Mills and the North American Olive Oil Association. Alison Dunning is promoted to Sr Associate. Dunning joined the agency in 2004 from Target Corporation, where she handled media relations. Tony Saucier is promoted to Sr Associate. Previously he has worked as reporter at the Bangor Daily News in Maine. His client roster includes Novartis Animal Health. Bader Rutter & Associates pro- motes Jordanna Carstensen to Sr Acc't Exec where she will continue to lead public relations efforts for the Mycogen Seeds account and has assumed responsibilities for the Dow AgroSciences Traits & Germplasm Licensing account. Bill McLain is promoted to Acc't Exec in the agency's Public Relations Group. He will oversee day-to-day public relations activities for the Southern Crops business of Dow AgroSciences. Sara Wiroll is promoted to Acc't Exec and works on the Dow Agro- Sciences pest management products. Anna Janusz is promoted to Acc't Exec on the Merial animal health account. Kimberly Schoessow joins the agency as a writer in its Public Rela- tions Group. She is a recent graduate of the University of Wisconsin River Falls. Midan Marketing, LLC, is named the public relations agency of record for the National Cattlemen's Beef Association's (NCBA) Retail Mar- keting Department. The Chicago- based firm has also served as NCBA's Retail Marketing program agency of record since 2004. AdFarm, Calgary, SK, complete a sweep of the "Best of CAMA" Awards, winning the Best of Show, Campaign; BOS --- Public Rela- tions; and BOS --- Advertising. All will be featured in the next issue of AgriMarketing. AM