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Agrimarketing : November December 2006
10 AgriMarketing November/December 2006 The National 4-H Council Board of Trustees gathers fol- lowing its annual meeting held at its facilities in suburban Washington, D.C. Two days before their meeting, President and First Lady Bush hosted a conference at the 4-H Center to discuss school violence and to announce new initiatives to curb it. During the meeting, the group initiated the newly renovated Luke M. Schruben Board Room (inset). The focus of the renovations is a new state-of-the-art board table wired with microphones with sound reinforcement and personal computer access consoles that allow mem- bers and staff to play audio, video and display Web sites from the table. The conference room is available for other organiza- tions' use for their D.C.-area meetings. 4-H is the largest youth organization in the U.S. NATIONAL 4-H COUNCIL Following its bi-annual media summit, held this year in Charleston, SC, the members of the Syngenta communications team gather. Shown are (front row, L to R): Anne Burt, Medard Schoenmaeckers (both Corporate); and Sherry Ford (Crop Protection). Second row: Lori Thomas (Garst Seed); Barbara Blackney, Michael Vanausdeln (both Crop Protection); and Jane Bachmann (Biotechnology). Back row: David Pinon, Wendell Calhoun (both Crop Protection); Jodie McClement (Seed Care); Dawn Dietz (Golden Harvest); and Tom Gahm (Syngenta Seeds). At the summit, hot topics included the emerging weed resistance to certain herbicides; new Syngenta seed, trait and crop protection products; the very positive impact of biofuels on the ag economy and crop input supply companies, and new Syngenta initiatives, including its AgriEdge program which encourages the bundled pur- chase of the company's products, its AgriSure traits- licensing business, and its GreenLeaf Genetics out- licensing business. SYNGENTA MEDIA SUMMIT Front row: Jeri Mattics Omernik, ARC Outgoing President; Bob Giblin, ARC Incoming President. Back row: Deron Johnson, Board Member; Janice Person, Board Member; Joy Watson, Board Member; and Amy McDonald, ARC Past President. Two members of the Agricultural Relations Council (ARC) were honored during a networking breakfast at the Ag Media Summit in Portland, OR. Steve Drake (inset) received the prestigious ARC Founders Award, recognizing his contributions to agricultural public rela- tions and outgoing president Jeri Mattics Omernik for her leadership over the past two years. During the meet- ing, members got a glimpse of the ARC Task Force Report, an initiative to help define the future structure and operations of ARC. AM AG RELATIONS COUNCIL MEETS Case IH executives at the event included (L to R): Jim Walker, Julie Rudnick, Trent Haggard, and Randy Baker. Case IH recently launched its new Module Express 625, the first commercial cotton picker with the ability to build modules while harvesting. Today's cotton harvesting process requires the cotton to be picked, then transported to a module builder that compresses the cotton into 32-foot long bales. The process usually requires six workers. Case IH's 625 can operate with only one worker. The modules from the 625 are half-length (16 feet) but ginners report they can be handled easily with no modifi- cations to their operations. CASE IH'S NEW MODULE BUILDER