by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : November December 2006
Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Eldon White (firstname.lastname@example.org) AM Editorial Advisory Board: Steve Rhea, Rhea & Kaiser Jeff Baxter, Intervet Inc. Neil DeStefano, FMC Tommy Jones, John Deere Credit Teresa Hinrichs, CMS Steve Klein, Garst Seed Co. Bev Larson, Syngenta Seeds Kip Pendleton, Agristar Global Networks Susan Spaulding, Market Directions Sarah Vacek, Monsanto Co. Eldon White, NAMA CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 28647 St. Louis, MO 63146-1147 PRODUCTION _________________________________________________ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer Service Manager Judith Knoll (JudyK@AgriMarketing.com) ph: 636/728-1428, ext. 2002 AgriMarketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield, MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: email@example.com ® A NEW MINDSET Veteran agri-marketers know that record crops and live- stock herd numbers result in low prices. Wrong! Take a look at the current state of affairs. The U.S. is harvesting its second largest corn crop and largest ever soybean crop. Corn prices, though, are at ten-year highs and soybean prices are actually going up! Placements in feedlots are at all-time highs and the nation's pork producers continue to expand their produc- tion. Their prices remain firmly in ranges generating profits for livestock producers. Is this type of an ag economy sustainable? At least one veteran agri-marketer thinks so, and the result is a completely different mindset among many ag producers that is affecting the marketplace. At Syngenta's recent media summit, its Mesotrione Brand Mgr, Callisto, LUMAX and Lexar, Pat Steiner said that ag producers will be switching from a "cost-containment" mentality to one of "profit maximizer." That is, ag pro- ducers will be basing their purchase decisions much more on yield increasing, time-saving technology than ever before. This change in ag producers' priorities will certainly mean opportunity to the agri-marketer who recognizes it, leaving others behind who don't. WHAT A YEAR! Companies with a significant presence in agriculture's stock value have increased an average of 35% so far this year! That compares to the S&P 500's gain of 10%. The five biggest gainers are: AGCO, +75%; Potash Corp, +74%; Lindsay Mfg, +73%; Valmont, +68%; and Terra Nitrogen, +66%. NEXT UP The next issue will feature an in-depth look at a growing and innovative short-line equipment manufacturer --- Great Plains Manufacturing. AM 4 AgriMarketing November/December 2006 THIS MONTH IN AGRIMARKETING Five Years Ago (2001) • Steve Murphy joins the National Pork Board as its new CEO. He had most recently been Pres/COO of Farm Journal's AgWeb.com. • John Deere assumes full ownership of the Vantagage Point Network. Ten Years Ago (1996) • Monsanto acquires Asgrow from Mexico-based Empresas La Moderna S.A. for $240 million. Asgrow has approximately 18% of the soybean market and 2% of the corn market. • Three ag media companies launch their first Web sites including Farm Press Publications, DTN and the Brownfield Network. Twenty Years Ago (1986) • Rhône-Poulenc (one of the legacy companies of Bayer CropSciences) acquires Union Carbide's agricultural products company. • Steiger Tractor Inc. is acquired by Tenneco and will be consolidated into the company's J.I. Case unit. • Several promotions are announced at American Cyanmid (one of the legacy companies of BASF) including: Dennis McCormick, RSM for the mid-south; Dale Locken, Mktg Mgr --- Counter; William Rouse, Assoc Prod Mgr --- Counter; Ronald Rowcotsky, Prod Mgr --- Scepter, and Robert Ratliff, Prod Mgr --- Prowl/Scepter. • Purina Mills is acquired by The British Petroleum Co. for $545 million. • Land O'Lakes acquires 24 of IMC's (a legacy company of Mosaic) 53 retail fertilizer outlets. AM Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to AgriMarketing Weekly e-newsletter, go to www.AgriMarketing.com. Lynn Henderson Publisher