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Agrimarketing : November December 2006
54 PFIZER ANIMAL HEALTH'S STEVE HILL AGRIMARKETING (ISSN No. 0002-1180), the magazine serving those involved in marketing and communications in agribusiness, is published monthly, except semimonthly in Dec (regular issue plus Marketing Services Guide) and bimonthly in Jan/Feb, July/Aug and Nov/Dec, by Henderson Communications L.L.C., 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017; phone: 636/728-1428, fax: 636/777-4178. Subscription rates are $40 per year in the U.S. and Canada; $68 (U.S.) to all other countries. Allow 60 days for entry of new and renewal subscrip- tions. For change of address notice, please include label from most recent issue. Back issues, when available, are $7 each (except Marketing Services Guide, $30) in the U.S.; $10 to all others. Payment must accompany order. Copyright® 2006 by Henderson Communciations L.L.C. All rights reserved. AGRIMARKETING is a registered trademark and the property of Henderson Communciations L.L.C. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. Contributors: No responsibility is assumed for unsolicited material. To locate topics and obtain articles that previously appeared in AGRIMARKETING, contact AGRIMARKETING. Periodicals postage paid at St. Louis, MO, and additional mailing offices. Postmaster: Please send change of address to AGRIMARKETING, P.O. Box 28647, St. Louis, MO 63146-1147. Printed in U.S.A. Send Canada Post Returns to: P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490 NOVEMBER/DECEMBER 2006 VOLUME 44 NUMBER 9 WHOLE NUMBER 484 PRINTED WITH SOY INK 12 THE SCOOP ON RECRUITING: HIRING THE RIGHT PEOPLE 16 NEW MEDIA MARKETING: SEARCH ENGINE MARKETING 2006 product of the year 23 ABOUT THE AWARD AND JUDGES 24 ABOUT AVICTA COMPLETE PAK 25 COMMUNICATIONS PLAN: PLANTING THE SEED FOR A NEW WAY OF THINKING 31 REPORTS FROM THE FIELD 32 THE SYNGENTA SEED CARE STORY 34 KEY PARTNERS 35 ALSO HONORED BY THE JUDGES 37 THINKING OUTSIDE THE BOX: CALIFORNIA RAISINS 41 NATIONAL NAMA NEWS direct/relationship marketing 45 GETTING BACK TO THE BASICS 46 NEW SOLUTIONS FOR AGRI-MARKETERS 50 SALES AND MARKETING INSIGHTS FROM PURDUE UNIVERSITY: STRATEGIC POSITIONING 54 VIEW FROM THE TOP: PFIZER ANIMAL HEALTH DEPARTMENTS November/December 2006 AgriMarketing 3 ® AGRIMARKETING is proudly associated with: 24 SYNGENTA SEED CARE TEAM 4 FOR OPENERS 6 AT CLOSING 10 FYI NEWS & NOTES 13 MARKETING NEWS 18 AGENCY NEWS 20 ASSOCIATION NEWS 51 MEDIA NEWS 52 UPCOMING MEETINGS