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Agrimarketing : January-Febuary 2010
48 Agri Marketing January/February 2010 After years of operating as individual provincial chapters, executives representives of CAMA chapters from Alberta, Saskatchewan, Manitoba, Ontario and Quebec have ratified a constitution creating a new National Committee. The purpose of the committee is to bring unity and consistency to the way CAMA is represented. "It's an important step for CAMA," says Justin Funk, Ontario Chapter President and newly elected CAMA Chairman. "We have been working on this for quite some time now. With the Quebec chapter com- ing off its first Best of CAMA in 2008, and the successful reinstitution of the Alberta chapter this past year, we all felt it was time to unite the chapters and decide on some sort of official leadership." The committee consists of a mini- mum of two representatives from each provincial chapter, which under the new constitution of CAMA will continue to operate as individual entities. "Our goal is to ensure there is a consistent set of operating princi- ples in place that affect all CAMA chapters," says David Lazarenko, President of CAMA Manitoba. "The new structure will not take away the ability from chapters to run individually," Lazarenko continues. "Every chapter knows what's best for its own membership and therefore day-to-day issues should be managed by the chapters themselves." RESPONSIBILITIES The CAMA National Committee will be responsible for ensuring there are standards in place for Best of CAMA, there is purposeful and effective repre- sentation with NAMA, and that any communications or issues affecting CAMA as a national organization are dealt with at a national level. "CAMA is a national organiza- tion and should have a national voice," says CAMA Saskatchewan President Teresa Giesbrecht. "Probably the most significant issue affecting our decision to move forward with this was the Alberta chapter," states Funk. "In 2007, the Alberta chapter shut down despite its reputation for being one of the largest and most successful chapters." Funk continues, "The other chapters weren't aware of what was going on. If we were, then we could have perhaps helped to prevent this from happening." Funk believes that having a national leadership structure in place will not only prevent other Chapters from suffering the same fate as Alberta, but will ensure that CAMA continues to thrive in other provinces. KEY DRIVER CAMA Alberta President Jack Zenert says, "Knowing that a CAMA National Committee was in the works was a key driver in helping us get Alberta back up and running." He continues, "Our membership feels confident that with support from the committee we can continue this positive momentum as well as make a positive contribution to the association as a whole." "We are fortunate to have an association in Canada dedicated to those who practice agri-marketing, " says Luc Gagnon, Quebec Chapter President. "We are excited to have the opportunity to ensure CAMA stays strong for years to come." For more information about CAMA, contact Justin Funk at email@example.com. AM CAMA's National Committee gathers following its meeting in Niagara Falls. Front row (l to r) David Lazarenko, BCG Communications; Mary Thornley, CAMA Ontario; Justin Funk, Agri Studies, and Janet Kanters, Beef Information Centre. Back row (l to r) Andrew Bawden, Farms.com; Luc Gagnon, Cyber Creations; Andre Savard, La Terre De Chez Nous; Teresa Giesbrecht, FNA, and Deb Wilson, Farm Business Communications. CAMA FORMS NATIONAL COMMITTEE, LEADERSHIP by Justin Funk, CAMA Chairman
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