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Agrimarketing : January-Febuary 2010
BREAKOUT SESSIONS Emerging Media: The Latest Trends New media changes day-by-day, hour-by-hour even! The sessions in this track explore emerging media and share up-to-the-minute strategies that work best. Hear illuminating case studies and interact with the pros who are paving the way in relationship and community building. The Social Media session will be repeated to give more attendees a chance to benefit! Mace Thornton Deputy Director of Public Relations American Farm Bureau Federation As Deputy Director of Public Relations for the AFBF in Washington, D.C., Mace is a key contributor to the organization's overall public relations, media relations, social media strategy and issues management initiatives. He became a member of the nation's largest agricultural organization in 1990 and currently serves as vice president of the Agricultural Relations Council. E-mail Marketing: Strategies, Tactics, Results Engagement pathways. Dynamic content. Triggered messaging. Organizations are taking e-mail marketing to the next level with more sophisticated techniques. Find out how leading marketers are cultivating relationships and standing out in the inbox. Joel Book, ExactTarget Director of eMarketing Education, shares some of the more innovative ways e-mail is being used to attract new customers, help customers through a complex decision-making process and drive repeat purchases. With more than 30 years of experience in database marketing, Joel brings a well-honed perspective on customer development and retention combined with the cutting- edge capabilities of the world's leading provider of on-demand software for permission-based e-mail and mobile marketing. Don't miss this chance to see how you can put these tools to work for you! Joel Book Director of eMarketing Education ExactTarget Social Media: The Case for Business Results How did Monsanto go from reacting to criticism in social media to using the tools to build networks with producers, consumers and other stakeholders? How did the American Farm Bureau Federation involve and engage grassroots members in public policy advocacy? And, how do these innovative marketers measure the effectiveness of those efforts? Look at these firsthand applications of social media to consider how you might be able to gain similar results. Mica Veihman Social Media Team Lead Monsanto Mica leads efforts to engage customers, industry partners and stakeholders in online discussions regarding the company's efforts and agriculture in general. She leads a three-person team responsible for managing and monitoring Monsanto's Facebook page, Twitter account and YouTube channels as well as the company's internal social media council. Sponsored by FMC Agricultural Products, Mosaic and National Cotton Council January/February 2010 Agri Marketing 41
World Ag Congress