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Agrimarketing : January-Febuary 2010
OPENING GENERAL SESSION The New Rules of Marketing & PR: How to use social media, blogs, news releases, online video and viral marketing to reach your buyers directly David will show you how to leverage the potential of web-based communication. He'll share a step-by- step action plan for harnessing the power of the new rules of marketing and PR. Learn how to identify audiences, create compelling stories and ideas and use them to get willing consumers in the buying process. Told with many case studies and real-world examples, this is a practical discussion about the new reality of PR and marketing. David is a marketing strategist and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR,isan award-winning BusinessWeek bestseller and is being published in 25 languages. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. David's clients include Cisco, HP, Microsoft, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River and many more. Thursday, April 22 9:00--10:30 a.m. Sponsored by ABM Agri Council David Meerman Scott Marketers used to rely on buying expensive advertising and begging the media and analysts for coverage. "Prospects" were interrupted with "messages" in the hopes of generating interest from buyers (who usually ignored the message anyway). The web has profoundly changed the rules. Smart marketers now communicate with buyers through content rich web sites, blogs, YouTube videos, ebooks and other online media that buyers actually want to consume. PRE-CONFERENCE WORKSHOP Conquering the Fear of Social Media David Meerman Scott While millions of people use social media sites every day, many C-suite executives don't. And that ignorance leads to fear...and to reactionary policies such as banning on-the-job use of sites like Facebook, Twitter and YouTube. Rather than enhance productivity, these command-and-control decisions may prevent an organization from reaching its customers and prospects in the social networks they use every day. And, they'll not only fail to capitalize on the unique talents of their best younger employees, but may alienate these workers altogether. Banning Facebook is like banning the telephone. Before you say "no" to something you don't understand, let David Meerman Scott offer an alternate approach. Author of the award-winning BusinessWeek bestseller The New Rules of Marketing & PR and a former vice president of marketing for two publicly traded companies, David will explain blogs, podcasting, viral marketing and other online media in language that you'll understand. Wednesday, April 21 1:00--3:00 p.m. January/February 2010 Agri Marketing 39
World Ag Congress