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Agrimarketing : January-Febuary 2010
In the opening session of the 2009 Trends in Agriculture Conference, the speaker noted 99% of Ameri- cans 30 and under are two genera- tions removed from the farm. Just one of many challenges marketers face when "Connecting With the New Ag Community," the theme of this year's conference, held November 10-11, in Kansas City. Attendees and panelists shared ways to understand these new groups and the best methods for developing relationships with them. The main message of the confer- ence was that companies and organizations need to forge personal connections with consumers. There is a need for a "personal face in our industry," as Tami Craig Schilling, Director of Strategic Communications and Operations, Monsanto, suggested. Trends in Agriculture Explores Connecting With the New Ag Community Speakers emphasized positive rela- tionships are possible when trust in the competence of the food system and a confidence in shared values are nurtured. As part of the confer- ence, NAMA also named its Profes- sional Development Awards of Excellence. Winners include: Lou Ireland, Pioneer Hi-Bred Interna- tional (Marketing Communications); Deron Johnson, Rhea + Kaiser Marketing Communications (Public Relations); Gary Robertson, Pfizer (Product/Species Management); and Pete Weil, High Plains/Midwest Ag Journal (Sales). CHAPTER EVENT HIGHLIGHTS Agricultural School Receives Generous Donation from Chicago NAMA A new Apple laptop computer and suite of editing software was given to the Chicago School for Agricultural Sciences by Chicago NAMA. Now the students can develop and edit video of their efforts to publicize urban agriculture. "One of the most significant contributions we can make to the agriculture industry is supporting tomorrow's ag leaders and the school systems that nurture them," said Amy Jolliff, of Rhea + Kaiser and Chicago NAMA President. 36 Agri Marketing January/February 2010
World Ag Congress