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Agrimarketing : January-Febuary 2010
20 Agri Marketing January/February 2010 Protection and Seed Care divisions to provide a full range of integrated solutions for growers." Syngenta invests $2.6 million each day in its research and develop- ment activities that benefit all of its divisions. NEW PRODUCTS "One of our biggest challenges and opportunities following our acquisitions," Morgan observes, "was the integration of its R&D groups. Between the three companies, we have one of the largest genetic pools in the seed industry, but it took awhile to get everything sorted out and to coordi- nate their activities. For example in the case of corn, it takes an average of six years to breed a new hybrid." To shorten the timeline, the com- pany established a new R&D facility in Hawaii that can operate year around. "That shortened our time to market by about a year, which is crucial," Morgan says. For the 2010 planting season, the company is in the process of launching a litany of new products. Morgan reports, "To combat yield- robbing soybean aphids, Syngenta is offering the Aphid Management System (AMS), the industry's first fully integrated option for aphid control. AMS leverages the power of Syngenta genetics with a native gene for resistance to soybean aphids along with the disease and insect control benefits of CruiserMaxx Beans seed treatment to provide complete control. If aphid populations reach economic thresholds, Warrior II with Zeon Technology is available to provide additional protection. The Agrisure Viptera corn trait from Syngenta continues to progress through the final steps of the U.S. regulatory and key export market approval systems. Agrisure Viptera is the first corn trait developed from an entirely new class of Vegetative Insecticidal Proteins (VIPs). This new class of proteins will complement the Cry (crystalline) proteins currently being utilized by growers and offer broad spectrum control of the multi-pest complex. The multi-pest complex is a group of six lepidopteran pests which alone may not cause large amounts of economic damage but together can cost American corn growers $1.1 billion annually in lost yield and grain quality. "In 2009, the alfalfa and sorghum line-ups were rebranded as Syngenta to allow for the top products to be available through every channel," Morgan says. Garst, Golden Harvest and NK are all selling Syngenta alfalfa and sorghum. For 2010 planting, Syngenta alfalfa has introduced three new varieties and sorghum has introduced seven new hybrids. "In August of 2009," Morgan continues, "Syngenta expanded its global leadership in the sunflower industry to North America with the purchase of the Monsanto hybrid sunflower seed business. With 16 hybrids in the line-up for 2010, the grower has a range of options available." For the upcoming years, Syngenta Seeds' pipeline is chock- full of new products, including NEW DIRECTION/continued from page 18 (more on page 22) Syngenta scientists at Syngenta Biotechnology, Inc. (SBI) in Research Triangle Park, NC, use a combination of science and cutting edge technology to develop innovative solutions that help meet the world's changing needs for food, feed, fuel and fiber. SYNGENTA SEEDS TIMELINE 1884: Northrup, King & Co. established in Minneapolis, MN, under the name Northrup, Braslin & Co. 1888: J.C. Robinson seed business is founded in Elkhorn, NE. 1901: Twelve Funk family members founded Funk Bros. Seed Co., Bloomington, IL. 1930: The Garst & Thomas Hybrid Corn Co., is founded in Coon Rapids, IA. Enters exclusive distribution agreement with Pioneer Hi-Bred. 1935: Super Crost Seed Co. founded by Edward J. Funk and Sons in Kentland, IN. 1965: Northrup, King & Co. purchased Pride Seed Co. 1973: Golden Harvest was formed from 7 independent family companies. 1974: Ciba-Geigy acquired Funk Seeds International. 1975: Sandoz acquired Rogers Bros. Seed Company. 1976: Sandoz acquired Northrup, King & Co. 1981: Garst ended its distribution agreement with Pioneer. Begins operations as the Garst Seed Co. 1985: ICI purchased Garst Seed Co. 1987: Sandoz acquired Stauffer Seeds. 1988: Sandoz acquired Coker's Pedigreed Seed Co., Hartsville, SC. 1990: ICI Seeds purchased the various seed companies of Edward J. Funk and Sons, including Super Crost Hybrids. 1994: Funk renamed Ciba Seeds. 1995: Ciba Seeds is first to receive final approval and full registration from the U.S. EPA, making Ciba the first company permitted to market and sell Bt176 corn. One year later Sandoz introduced Bt11 corn on the market under the NK brand. 1996: Sandoz and Ciba-Geigy merge to form Novartis. 2001: Novartis merge with Zeneca, creating Syngenta. 2004: Syngenta acquired Golden Harvest and Garst. 2008: Syngenta and DuPont form GreenLeaf Genetics. 2009: Syngenta Seeds opens its new headquarters building. AM
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