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Agrimarketing : January-Febuary 2010
January/February 2010 Agri Marketing 11 Daily Updates on www.AgriMarketing.com AGENCY NEWS Boehringer Ingelheim Vetmedica Inc. names Broadhead + Co as agency-of-record for marketing communications services for all of its cattle brands in the N.A. market. Account team members include VP Beth Burgy, Sr AEs Liz Leazer and Stephanie Veldman Hoult, Sr PR Mgr Lori Maude and Media Dir Lannie Dawson. Gibbs & Soell, Inc. promotes Kerry Henderson to Managing Dir of its Raleigh, NC, office. She has been with the agency since 1995 and suc- ceeds agency vet- eran Robert H. Bowman, who retires following 32 years with the agency. Nicholson Kovac releases the "Veterinarian New Media Usage Study." Highlights include: • 91% of small animal veterinarians check web sites related to animal health, while 92% of large animal veterinarians check animal health- related web sites. • Both groups also have web sites established related to their practices: 70% of small animal veterinarians versus 43% of large animal veterinarians. • 20% of both groups have accounts on Twitter. • 85% have visited Facebook, 33% have visited MySpace. Detailed study findings can be purchased for $850 by visiting Nicholson Kovac's web site: www.nicholsonkovac.com. Joe Osborn retires from Osborn & Barr Communications (O&B), the agency he co-founded. He will remain in a consulting role with it. A Texas native, he spent 11 years in New York in the advertising industry and was a Creative Dir for DFS and Muller Jordan Weiss before locating to St. Louis to co-found the agency. The O&B executive man- agement team now consists of co-founder Steve Barr along with partners CEO Michael Turley and CFO Rhonda Ries-Aguilar. Brighton launches the new web site www.BrightonAgency.com. Its domain name has changed from BrightonUSA.com to Brighton Agency.com. Tom Shipley joins the agency as VP/Interactive Mktg. He was Sr Dir/Digital Media & Mktg at Anheuser-Busch where he led the team responsible for all digital marketing and media initiatives for the company's entire brand portfolio. AM What's your Internet strategy this year? You can un-cross your fingers now. Internet marketing strategies from Paulsen Marketing We're Paulsen Marketing. We combine a deep ag and rural lifestyle marketing background with leading-edge Internet strategies. So instead of hoping for results, we can help you achieve them. 605-336-1745 Henderson Osborn
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