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Agrimarketing : January-Febuary 2010
Daily Updates on www.AgriMarketing.com frequency of pricing changes are factors driving the need for standardization of this type of message between trading partners. AgriThority LLC adds seed treatment technology expert David Jackson, who is based in the U.K. He has been and remains a principal with SeedTech Consulting. Prior, he was with Chemtura Corp. Elanco launches a new business platform that will market food-safety products and services to the food-animal industry through Elanco Food Solutions. “Consumers have high expectations for their food to be safe, so Elanco Food Solutions is providing technologies to reduce food-borne pathogens in packing and processing plants,” says Dr. K. DouglasMiller, Dir of the unit. Elanco plans to develop new technologies that will help the food chain protect consumers from such harmful food-borne pathogens as E. coli, Salmonella and Listeria. David Cobb is namedMkt Dir. Cobb joined Elanco in 1982 and has worked in the company’s cattle, poultry and swine businesses, leading new-product launches in more than 15 countries. Tom Nicholson is Dir of Sls and Technical Svcs. He has more than 20 years of experience in the animal-health industry and food chain with such companies as Ivy Natural Solutions, VetLife, Syntex Animal Health and Pfizer Animal Health. Rob Ames is Assoc BrandMgr. He was first Exec Dir of Certified Hereford Beef LLC. He co-authored the 1995 “National Beef Quality Audit,” and has been with Ivy Natural Solutions. AM DeLuca Miller Nowels Michael L. DeLuca, is promoted to Pres where he will lead the global expansion of integrated media and business solutions for all Meister markets. Meister MediaWorldwide promotesWilliam J.Miller to Vice Chmn where he will lead new strategic geographic and market initiatives. He also assumes executive responsibility forMeister’s affiliated companies. K. Elliott Nowels, VP, Bus Development, expands his role to include long-term growth strategy, and continues as Dir of Clear WindowMultimedia. Dmrkynetec (legacy DoaneMarket Research) will operate as GfK Kynetec following the company’s acquisition by the GfK Group, Newbury, Berkshire, U.K. The company had been partially owned by GfK since July 2008. “Formore than 50 years, the company has provided both syndicated and customresearch to theworld’s topmanufacturers in agricultural and animal health,” says GfK Kynetec CEO Stephen Hearn. “Now, as a fullmember of the GfK global network ofmore than 10,000 employees operating across 115 locations, GfK Kynetec will be able to significantly expand its global presence.” Media Industry News names Successful Farming (SF) Executive Editor JohnWalter as one of the nation’s leaders in social media in its recent list of Top 21 Social Media Superstars. He was one of the founders of Walter Agriculture.com, the online community SF, and the very first web site of its parent companyMeredith Corp. Meredith, Condé Nast, Hearst, News Corporation and Time Inc. enter into an independent venture to develop open standards for a new digital storefront and related technology that will allow consumers to enjoy their favorite media content on portable digital devices such as smartphones, e-readers and laptops. Midwest DirectMarketing, Inc., will represent Farm JournalMedia’s FarmReach database to national list brokers and managers. It will also offer FarmReach e-mail names for licensed use via FJM‘s AgWeb online platform. FJMalso announces the release of a crop insurance database detailing the agents and carriers of 2008 crop insurance data. FJMreports the file is the first of its kind and includes: • 10,300 unique agencies. • 23,850 unique associated agents. • 10,687 phone numbers. • 5,627 e-mail addresses. Millennium Research moves its offices to: 3648 Cedar Ave South, #2,Minneapolis,MN 55407. The new telephone number is 612/724-8687. E-mail addresses remain the same. AM IN MEMORIAM Joe Prochaska, 61,Willmar,MN, passed away following complications from surgery. In 2002, he formed Prochaska & Company which provides strategic planning and managing change with companies. Prior, he had been President of Donlar AgriSciences and WillmarMfg and had been with Ciba-Geigy (legacy Syngenta). He had been active in the Agricultural Retailers Assoc., MidAmerica CropLife Assoc. and the National FFA. AM January/February 2010 s Agri Marketing 7
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