by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : November December 2009
34 Agri Marketing November/December 2009 value from their investment." Schafer continues, "This includes evaluating the traits of a variety, deciding if its strengths are right for their field." He says the goal isn't about pick- ing the most popular or talked about product or trait, but rather matching the right genetics to the particular environment and managing risks by including the products that have the key traits needed for added protection. "Because the challenges facing growers vary from year to year due to shifts in weather, disease and insect infestations, "Shafer says, "it's often difficult to predict what the next growing season will bring. But being as prepared as possible can go a long way in helping set up growers for success." To assist the Pioneer staff and its customers in selecting the right vari- eties, the company has enhanced its FIT mapping services offering. "Growers who use GPS data and FIT mapping for both planting and harvest operations receive detailed product-specific performance information for making improved hybrid and variety decisions for next year 's crop," Schafer says. "Additionally, if growers conducted a split-planter comparison trial on their farm, they received the split-planter difference map for each comparison." FIT provides growers a harvest summary report, including high- quality yield maps for each field with soil type overlays, a farm overview map with a high resolution aerial image and a tabular harvest report showing yield statistics for each field. "The service is provided free of charge to growers through our Pioneer sales professionals," Schafer says. "Once harvest is complete, sales professionals collect growers' data from the yield monitors and send the information to Pioneer to be mapped. Growers receive the information about two weeks following harvest. "To make sure they are up on the latest technology," Schafer says, "we invest in extensive training. In fact, most of our sales force have earned and maintain their Certified Crop Advisor (CCA) status." PURCHASING The purchasing season is changing for soybean seed, Shafer reports. "It used to be growers would focus first on their corn hybrids needs and get them ordered either pre- or immedi- ately after harvest. Soybeans were ordered later in the selling season. "However, with the yield increases we are seeing in soybeans, their market prices and a re-ener- gized focus on management and cultural practices by the grower, we are seeing more early ordering of soybeans." THE FUTURE "Pioneer researchers are adopting the AYT system in all of the crops the company markets," Schafer concludes. "With an ever-increasing population, we need to dramatically step up food production thoughout the world." Y Series soybeans, and other products that are in the Pioneer pipeline that employ the AYT system, will certainly have an important role in accomplishing that goal. AM PRODUCT LAUNCH/continued from page 33 Better buY a bigger bin * The 32 new Y Series Pioneer® brand varieties outyielded like-maturity competitor varieties on average by 5%, with several Pioneer varieties 6-10% higher yielding, in more than 1,800 side-by-side comparisons last fall. ®, TM, SM Trademarks and service marks of Pioneer Hi-Bred. All purchases are subject to the terms of labeling and purchase documents. © 2008 PHII SOYBN01239 Introducing the new Y Series soybeans Meet the new Pioneer® brand Y Series soybeans. Y as in Yes to Accelerated Yield Technology (AYTTM) tools and resistance to many key pests. Yes, they're a step up from anything else on the market.* Yes, they a r e her e now, not years dow n the road. And, Yes, you can get in touch with your Pioneer sales professio nal and ask them about new Y Series soybeans for planting next season. For more information on Y Series and AYT tools, go to www.pioneer.com/soybeans. Y Y not. A sample print ad from the Y series award winning campaign. Pioneer's Dan Buck (center) and Don Schafer (r) are presented the 2009 Product of the Year plaque by Agri Marketing magazine Publisher Lynn Henderson at the company's annual reception held at the National Association of Farm Broadcasting's conference in Kansas City, MO.
Marketing Services Guide 2010
World Ag Congress