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Agrimarketing : November December 2009
How do you see social media and new technology affecting ag? I am, like everyone else, trying to determine the most effective role of social media in everyday marketing. No doubt we are in the beginning stages of a technology that will allow us to reach people in ways we never imagined. There is tremendous value in communicating with the ag audi- ence quickly but there has to be a valuable, worthwhile message to share. Those who do this effectively will see the benefits of these new media. What keeps you passionate and interested in your career? That is easy. I love solving issues that will help the companies I'm working with be successful. I never stop thinking about what would work in regards to a particular project. I love listening to the issues, developing a plan, then creatively solving the issues and seeing the implemented plan work. What is your company doingto recruit and cultivate new talent? We have a pretty extensive and detailed hiring process to make sure the company recruits the correct team members. We have been focused on cultivating and devel- oping our current sales staff and have hired a new Education and Development Manager. There have been recent changes to the Marketing Department including hiring a Social Media Coordinator. So we've really been adding people in areas we would never have dreamed of 10 years ago, but their roles are integral to our future success. What forces are shapingagnow that weren't a few years ago? I think the industry recognizes how quickly things change, and we have to react accordingly. Everything seems to be about how quickly you can get your message out there. Years ago we didn't have the capacity to reach so many producers so quickly. At Fastline, our Marketing and IT departments are working over- time to keep up with the demand. What advice do you have for new professionals enteringthe industry? Make sure you understand your audi- ence and your market. Continuously research and follow the market---it typically changes very quickly. Don't be afraid to ask questions---it is the best way to learn and it will inevitably lead to issues that someone else may not have consid- ered. Make sure there is value in everything you do and that your passion shines through in all of your endeavors. Take the time to talk with people who have been around this industry for a while. You will learn a lot of valuable insight from them. Watch future issues of National NAMA News for other industry leaders. NAMA 2009 Executive Committee National President Carol Anderson Mariposa Partners, LLC (913) 239-9610 email@example.com President Elect Susie Decker Farm Progress Companies (319) 377-3080 firstname.lastname@example.org Secretary/Treasurer Vicki Henrickson Blasdel Cleaver Schwalbe Communications (563) 388-0776 email@example.com Beth Burgy Broadhead + Co Inc. (612) 617-7947 firstname.lastname@example.org Ken Dean High Plains/Midwest Ag Journal (913) 390-9030 email@example.com Barry Nelson John Deere Agricultural Marketing Center (913) 310-8324 NelsonBarryE@JohnDeere.com Kenna Rathai Kenna B. Rathai Communications (815) 422-0321 Kenna.Rathai@kbrcommunications.com Robert Ratliff ProfitableFarming.com Corp. (919) 481-9309 RobertRatliff@ProfitableFarming.com Paul Redhage FMC Agricultural Products (636) 742-2539 Paul_Redhage@fmc.com NAMA CHAPTER PRESIDENTS Badger (Wisconsin), Andrea Brossard Martin (608) 836-8820 Carolinas/Virginia, Ann Camden (919) 870-5718 Chesapeake (Baltimore, Philadelphia), Matt Coniglio (717) 612-0245 Chicago, Amy Jolliff (630) 955-2508 Cornbelt (Quad City Area, IA, IL), Wendy Gady (319) 653-2569 Desert Southwest, Claudia Dumitrescu (480) 577-8953 Eastern (New York), Catherine Wang (212) 697-2600 Florida, Gary Cooper (352) 671-1909 Gateway (St. Louis), Jeremy Lutgen (314) 453-7705 Great Plains (Dodge City, Wichita), John Presley (620) 227-7171 Heartland (Illinois), Amy Bradford (309) 557-6116 Iowa (Des Moines), Stephanie Vinton- Pollock (515) 278-5727 Mid-America (Indiana) Midlands (Omaha), Kim Lang (402) 672-7738 Midsouth (Memphis), Brad Allen (901) 537-7323 Missouri-Kansas, Christy Borrowman (816) 218-1915 North Central (Minneapolis/St. Paul), Josh Krenz (651) 765-7131 Northern Prairie (Dakotas), Dave McSparron (218) 230-3010 Ohio, Mike Krouse (419) 532-3130 Rocky Mountain (Denver), Marvin Kokes (303) 850-3339 Southeastern (Georgia), Kim Maloney (770) 813-6097 Southwest (Dallas/Ft. Worth/Houston), Cheri Knoy (972) 424-6457 Western Pacific NAMA, Sandy Creighton (559) 433-9343 *Updated as chapter presidents are elected NEW NAMA MEMBERS Tracy Barfield, AdFarm Matthew Clausen, CNH, referred by Bill Lucas Karen-Ann Cranford Norton, University of Florida Micahlynn De Anda, Gowan Company Ken Foster, Purdue University Amanda Griffin, McCormick Company Terry Johnston, Cedar Valley TechWorks Michael Kriefski, Shine Advertising Vanessa Magnus, Greenway Lori Maude, Martin|Williams/Karwoski & Courage Leslie Risch, Farm Science Review EricSheriff, Sheriff Curtis Tobe, Mercer Landmark Dan Wirth, dmrkynetec Rachel Zwirlein, Broadhead + Co MEET AN INDUSTRY LEADER MATT CONIGLIO, FASTLINE PUBLICATIONS, INC. 20 Agri Marketing November/December 2009
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