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Agrimarketing : November December 2009
Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (email@example.com) AM Editorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Brandt, AgCareers.com Jim Farrell, Farmers National Company Russ Green, CLAAS Jerry Harrington, Pioneer Hi-Bred Laura Henke, Charleston|Orwig Tommy Jones, John Deere Crop Insurance Pat Morrow, BASF Steve Rhea, Rhea & Kaiser Brad Schu, Land O'Lakes/Purina Mills Angie Skochdopole, AdFarm Bob Wilhelm, AdFarm CIRCULATION ______ _ _ ______ _ _ ______ _ _ ______ _ _ ______ _ _ ______ _ _ _ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis, MO 63105 PRODUCTION _____ _ _ _ _____ _ _ _ _____ _ _ _ _____ _ _ _ _____ _ _ _ _____ _ _ _ _ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer Service Manager Judith Knoll (JudyK@AgriMarketing.com) ph: 636/728-1428, ext. 2002 Agri Marketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield, MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: firstname.lastname@example.org A NEW SPEAKER FOR AGRICULTURE Bill Gates, co-founder of Microsoft and the world's richest person, was the keynote speaker at the recently held World Food Prize "Borlaug Dialogue" event. In his first major address on agriculture, he energized the crowd with his comments about the need to end world hunger and announced several initiatives the Bill and Melinda Gates Foundation will put into action to do so. Here's what he said: "I urge governments, donors, researchers, farmer groups, environmentalists and others to set aside old divisions and join forces to help millions of the world's poorest farming families boost their yields and incomes so they can lift them- selves out of hunger and poverty. Melinda and I believe that helping the poorest small-holder farmers grow more crops and get them to market is the world's single most powerful lever for reducing hunger and poverty. "To help in these efforts, our foundation will issue $120 million in grants including the funding for legumes that fix nitrogen in the soil, higher yielding varieties of sorghum and millet and new varieties of sweet potatoes that resist pests and have a higher vitamin content. Other projects will help the Alliance for a Green Revolution in Africa support African governments in developing policies that serve small farmers; help get information to farmers by radio and cell phone; support school feeding programs; provide training and resources that African governments can draw on as they regulate biotechnologies, and help women farmers in India manage their land and water resources sustainably. "The world should draw inspiration from the agricultural transformation in Latin America and Asia during the 1960s to 1980s, known as the 'Green Revolution,' which averted famine, saved hundreds of millions of lives, and fueled widespread economic development." Well said, Mr. Gates. I encourage all who are involved in agribusiness to view his speech. Go to www.worldfoodprize.org. AM 4 Agri Marketing November/December 2009 THIS MONTH IN Agri Marketing Five Years Ago (2004) • Farm Credit Services of America, Omaha, NE, terminates its acquisition agreement by Rabobank. The proposed purchase price was $750 million. • Land O'Lakes changes its animal feed subsidary's name from Land O'Lakes Farmland Feed to Land O'Lakes Purina Feed. Ten Years Ago (1999) • DuPont acquires the remaining 80% of Pioneer Hi-Bred. • Pioneer and Monsanto resolve the litigation in which Pioneer alleged that Monsanto via its acquisition of the international seed operations of Cargill, included germplasm that a former Pioneer employee who was employed by Cargill had improperly taken from Pioneer. • The EU approves the merger between Case Corp. and New Holland. • American Home Products is evaluating strategic directions for its Cyanamid Agricultural Products business. • Monsanto says it will not commercialize its Techonology Protection System --- commonly referred to as the "terminator" gene. Twenty Years Ago (1989) • DuPont introduces the Classic Tractor Calendar as an element of its marketing activities for the company's Classic soybean herbicide. The Classic Tractor Calendar is still being published by veteran agri-marketer John Harvey. To view a copy, go to: www.classictractors.com • McCormick Co. opens an office in Kansas City, MO. Agency VP Mark Perrin is named to manage the office. AM Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to Agri Marketing Weekly e-newsletter, go to www.AgriMarketing.com. Lynn Henderson Publisher FOR OPENERS
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