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Agrimarketing : November December 2009
32 THE PIONEER "Y" TEAM AGRI MARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. Subscriptions: U.S., Canada and Mexico: 1-year: $45, 2-year: $76; All other countries: 1-year: $72, 2-year: $122 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. Copyright 2009 by Henderson Communications LLC. All rights reserved. AGRI MARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. Contributors: No responsibility is assumed for unsolicited materials. To locate topics and obtain past articles: go to www.AgriMarketing.com and access the "Archived Issues" link. Periodical postage paid at Chesterfield, MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRI MARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. NOVEMBER/DECEMBER 2009 VOLUME 47 NUMBER 9 WHOLE NUMBER 510 DEPARTMENTS is proudly associated with: 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS & NOTES 10 AGENCY NEWS 12 MARKETING NEWS 15 MEDIA NEWS 16 ASSOCIATION NEWS 57 CALENDAR 14 AG INDUSTRY POSITIVE ABOUT 2010 17 NATIONAL NAMA NEWS 21 THE SCOOP ON RECRUITING: 2009 TOP HR TRENDS 22 CAMA UPDATE: QUEBEC focus on beef producers 23 HOPING FOR BETTER TIMES AHEAD 26 EDUCATING THE NEXT GENERATION 28 PUBLIC'S ATTITUDE OF AGRICULTURE 2009 product of the year 30 PIONEER HI-BRED'S Y SERIES SOYBEANS 32 NEW PRODUCT LAUNCH YIELDS SUCCESS 36 GAME CHANGING COMMUNICATIONS 40 THE SECRET BEHIND Y SERIES' SUCCESS direct/relationship marketing 42 FARM MARKET iD: NEW OWNER, NEW SERVICES 44 TARGETING DISPLAY ADVERTISING 47 CUSTOMER RELATIONS: WHAT INFLUENCES LOYALTY? 48 SUPPORT GROWS FOR EDITORIAL ETHICS 49 EASY PATH TO GROWING GREEN 50 NEW THINKING IN AG FINANCE 51 ADFARM GOES TO GHANA 52 PURDUE UNIVERSITY: MEETING PROFESSIONAL DEVELOPMENT GOALS IN 2010 53 EVOLUTION OF A MEDIA GIANT 54 THINKING OUTSIDE THE BOX: TO WEED OR NOT TO WEED 56 AG PRODUCERS' USE OF SOCIAL MEDIA 58 VIEW FROM THE TOP: FUZION TECHNOLOGIES 28 NCGA CEO RICK TOLMAN November/December 2009 Agri Marketing 3
Marketing Services Guide 2010
World Ag Congress