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Agrimarketing : October 2009
48 Agri Marketing I October 2009 MARKET RESEARCH/continued from page 47 Hearn points to their core services for successfully attracting some of the biggest players in agribusiness. These include a research reach into over 80 countries partnered with progressive intelligence technologies: • Customized global ad hoc market research expertise. • Continuous farm level research for US, U.K ., Poland, China, Japan and SE Asia. • Continuous transactional research programs. • Trade/industrial interview research covering 70 countries. • i-map, the proprietary Market Knowledge Management system. “We provide global capabilities, access to cross-industry expertise, creative and insightful market research, and powerful information management solutions,” says Hearn. “This critical mass allowed dmrkynetec significant growth and bodes well to seizing future opportunities.” STRIVING FOR EXCELLENCE Hearn believes global reach is the primary attribute differentiating the company. With multiple locations, the company’s agriculture and animal health sector knowledge is credible. Hearn notes dmrkynetec’s record with complex quantitative tracking studies. The industry-leading ware- house of data is essential for tracking performance of companies, products, market segments and respondent behavior. Coupled with their large respondent database, this provides a key to their leadership position. The steadfast respect for respondent con- fidentiality along with the rewards provided for respondent participa- tion establish dmrkynetec “amongst the most-trusted” firms of its kind in respondent’s eyes, states Hearn. dmrkynetec uses this expertise and technology to undertake from the simplest research request to the most complex. dmrkynetec delivers not just data, but solutions. POSITIONING ITS SERVICES Efforts support animal health and nutrition, in both livestock and companion animal. Annual market tracking studies and customized research solutions are conducted for these important market sectors. The activity in crop protection and biotechnology deliver studies, such as the U. S. study, AgroTrak, and the global sigma program — quantifying agrochemical use, both crop-by-crop and by targeted pests, in over 70 countries. dmrkynetec also specializes in customized research for other agriculture sectors. They support agricultural machinery and equipment manufacturers as well as conduct consumer and food chain research. Studies include consumer satisfaction, pricing analysis and market segmentation. “We believe that through knowl- edge, a company can have confi- dence,” sums up Hearn. “That’s con- fidence in finding solutions, making decisions and positioning products and services for future success.” AM Remember running to the mailbox, anticipating what the day might bring? That sense of excitement and curiosity is still there. At home and at work, people still watch for the mail to arrive. That’s why mail surveys thrive! They get through the clutter and are opened. And when you work with someone who knows mail surveys like we do, they get response. The next time you need a mail survey, or wonder if it might be a good method for your project, let us know. Readex Research and mail surveys. We work together. Call 800.873.2339 or visit www.readexresearch.com Mail Surveys...They Still Work 47 Research Roundup:32 Feature Story 10/1/09 4:44 PM Page 48
Best of CAMA 2009
Marketing Services Guide 2010