by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : October 2009
hall forum with the two House members and farmers let both of them know where they stand on both measures. It was more than 90% against Cap and Trade and more than 75% against the House Health Bill. The debate was emotional and intense, but when you deal with farmers, very respectful. The organizer of the forums, Kent Theise says, “farmers always are willing to speak out, and they certainly did this year at Farmfest.” Did the events impact the debate? I sure think so. The Cap and Trade Bill may very well be dead and Health Care has been changing daily. Farmers have played a role, at least in Minnesota. The debate continues at County Fair forums, Crop Days radio broadcasts and call-ins we broadcast on the Linder Farm Network. This is a great time to be a farm broadcaster. Lots of hot button issues, and an opportunity to cover meetings and make our airwaves a big electronic town hall. RON HAYS Radio Oklahoma Network Oklahoma City, OK email@example.com 2009 proved to be a challenging year for Oklahoma farmers, with Mother Nature providing a lot of the fireworks. Winter wheat remains the major crop in the state and the 2009 crop was hit by dry weather last winter, two devastating freezes and then extended wet weather leading into harvest which resulted in the worst wheat harvest in a half century. Those conditions, plus extreme wheat price fluctuations resulted in Oklahoma being ground zero when it came to signing up for the new ACRE option of the 2008 Farm Law. Working with Oklahoma State ag economists, we used all of the media we had at our disposal to urge our wheat farmers to run the numbers and receive what will likely be huge payments from Uncle Sam, for most dryland wheat farmers that ended up with a below average harvests earlier this year. Speaking of the media tools we use, the Radio Oklahoma Network has had a very good 2009, with growth shown by the latest Ag Media Research (AMR) farm listenership fig- ures that farmers still use radio in a very significant way. In addition, our web site stats continue to explode for our web site: www.OklahomaFarm Report.com, and we are able to drive many key “shakers and movers” to both our radio reports and web site through our daily e-mail that goes out to several thousand recipients each morning. Add in the followers on Twitter, a regular segment on the KWTV News 9 Saturday morning news, and we are able to intersect with those in agriculture in our region frequently with impact. I believe that there is a lot of upside to what we are doing in “new” media, and the ability to have our information reverberate through all of these venues should give marketers who work with us better and more credible ways to deliver their message. DON WICK Red River Farm Network Grand Forks, ND firstname.lastname@example.org In today’s fast-paced world of new media, the Red River Farm Network (RRFN) believes relationships are still the most important aspect of agricultural communications. RRFN has the trust of our listeners/ readers and advertisers for one simple reason: we are out “amongst ‘em.” This isn’t a “rip and read” operation. We cover the national meetings, make frequent trips to Washington, D.C., and travel world- wide to report on agriculture. You’ll also find the RRFN team walking the fields, covering local plot tours and hosting “Coffee Shop” broadcasts from local communities to get the pulse of the industry. These face-to-face connections with our listeners are extremely important. The Red River Farm Network is unique. All three of our farm broadcasters are past presidents of the NAFB: Randy Koenen in 2008, Mike Hergert in 2001 and myself in 1997. John Vasichek is also a former chairman of the NAFB Marketing and Promotion Board. Dave McSparron is the current President of the Northern Prairie NAMA chapter. We are plugged into agriculture. In addition to our on-air programming, RRFN reaches an expanded audience through our weekly e-mail newsletter, FarmNetNews. FarmNetNews, which has approximately 6,000 subscribers, is sent out each Monday. The RRFN team also provides in-depth pro- gramming at www.rrfn.com via podcasts, and utilizes Twitter and Facebook to connect with listeners and readers. What are the hot topics in our region? It always comes down to profitability-type issues. Commodity markets have declined from the historic highs of 2008. A cool, wet summer also impacted the success of the 2009 crop. Those stories will continue to impact the farmers of Minnesota and North Dakota in the year ahead. Legislative action in Washington, D.C., can also have an impact on the bottom-line. Climate change, renewable energy, crop insurance standards and food safety issues will continue to dominate the RRFN newscasts in the weeks and months ahead. CYNDI YOUNG Brownfield Ag News Jefferson City, MO email@example.com My title is Farm Director/General Manager, but my role is a sort of "guardian of the product" for Brownfield Ag News. That product includes Brownfield Ag News and Waitt Agribusiness radio networks, www.Brownfieldagnews.com and “Agriculture Today,” a free daily e-mail newsletter providing readers with a snapshot of what is happening in agriculture. We 42 Agri Marketing I October 2009 BROADCASTERS’ UPDATE/continued from page 41 Wick Hays 40 NAFB Broadcaster Update:33 NAFB Success Story 10/1/09 4:40 PM Page 42
Best of CAMA 2009
Marketing Services Guide 2010