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Agrimarketing : October 2009
We also produce six farm news- casts a day. With the 24/7 news cycle and the speed at which our audience gets information today we focus on more local or regional stories and try to show farmers how national stories impact them. We are also covering more consumer news to try to edu- cate the public about the importance of agriculture to the economy or to dispel inaccurate information like that H1N1 can be contracted by eating pork. There is a long list of hot topics among farmers in our five-state area (South Dakota, North Dakota, Iowa, Nebraska and Minnesota). They’re focusing on new environmental regulations, the efforts of animal rights groups and activists trying to destroy their livelihoods, the economic crisis in the pork and dairy industries and the future of renewable energy. However, they’re also concerned about the cost of the proposed climate change legislation on their operations, the growing U.S . budget deficit and health care reform. LYNN KETELSEN Linder Farm Network Owatonna, MN email@example.com Farmers speak out at Ag Town Hall meetings! Both Cap and Trade and Health Care Reform are not very popular. There has been a lot of talk about the impact of Town Hall meetings this summer on the debate of Climate Change and Health Care. There is no doubt; the biggest Town Hall meeting in Minnesota had an impact. Our “town hall” events are Farm- fest, the state’s largest ag show, county fairs, crop field days and even on the air call-in programs. And listeners to the Linder Farm Network have been speaking their mind. Just prior to Farmfest, the House passed the Cap and Trade Bill and debate was on for their version of a Health Care Bill. Minnesota has two members on the House Ag Committee and two on the Senate Ag Committee. The two on the House side, Ag Committee Chair Colin Peterson and Congressman Tim Walz both attended Farmfest, their counterparts on the Senate side, Senator Amy Kloubechar and Senator Al Franken did not. I was the moderator of the town October 2009 I Agri Marketing 41 (more on page 42) (L to R) Lynn Ketelsen, Paul DeBriyn, Pres/CEO, Agstar and Colin Peterson, Chair of the House Ag Committee at the 2009 Farmfest. 40 NAFB Broadcaster Update:33 NAFB Success Story 10/1/09 4:39 PM Page 41
Best of CAMA 2009
Marketing Services Guide 2010