by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : October 2009
October 2009 I Agri Marketing 39 Board Delegate Cindy Cunningham, Assistant Vice President of Communications for the National Pork Board. One way they do this is through the Trade Talk event, held each year at the NAFB Convention in Kansas City. It is a half-day filled with net- working and interviewing as broad- casters circulate through dozens of booths set up by AIC members to learn about their organizations and interview their company representa- tives. It is by far one of the most pop- ular programs attended by AIC members. “Trade Talk is the largest gather- ing of AIC members and provides a great opportunity to get its members more involved in the day-to-day operations of the NAFB,” says Cunningham. FORMER BROADCASTERS What gives each of these AIC members a unique understanding and appreciation for the farm broadcasting arena is their own background in the field. Each has had past or current stints behind the microphone. That makes their involvement in the AIC even more rewarding. “Radio is something very near and dear to my heart,” Behringer says. “To be able to have worked in the industry all these years and to get the opportunity to do something to help drive and support the growth of NAFB is just beyond a pleasure. “It’s a wonderful way to be able to give back to an organization that has always supported me and my various clients through the years with a tremendous amount of friend- ship and loyalty.” There’s no doubt a change is still ahead for the industry, but AIC members are committed to working with the entire membership to help guide the organization through the next decade and beyond. As a current board member, Behringer is involved in helping to craft a membership strategy for NAFB. This fall, the AIC will deploy a survey to members to ask for their input about how NAFB benefits them and how it can better serve them. “The future of the ag and rural broadcast industry has gone through some endangered times,” Whaley concludes. “But there may be oppor- tunities for growth down the road. It’s not a huge profession compared to others, but I think it’s still a vitally important industry out there that needs to be nurtured, preserved and expanded.” AM Tammy Dodderidge is a freelance writer based in Lenexa, KS. She can be contacted at firstname.lastname@example.org. NAMA ® www.Linderfarmnetwork.com Minnesota’s Best Ag Radio, now has the Best Ag Web site!! (L to R) Jeff Stewart, marketing specialist; Linda Brekke, farm editor; and Lynn Ketelsen, farm director AIC FACTS A May 2009 report from the National Association of Farm Broadcasting shows the follow- ing statistical breakdown of members of its Allied Industry Council: • 23% — Advertising and Communications Agencies • 22% — Agribusiness Companies • 21% — Commodity Groups • 16% — Advocacy Organizations • 9% — Miscellaneous • 5% — Broadcast Suppliers • 4% — Government Get Your News on the Go! Type in www.AgriMarketingMobile.com on your wireless device 38 NAFB Allied Industry Committee:33 NAFB Success Story 10/1/09 4:36 PM Page 39
Best of CAMA 2009
Marketing Services Guide 2010