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Agrimarketing : October 2009
38 Agri Marketing I October 2009 The National Association of Farm Broadcasting (NAFB) has a 65-year history of serving the interests of the agricultural commu- nity. What started out as an organi- zation dedicated to radio farm broadcasters has today grown into an association whose membership encompasses all who are dedicated to bringing a voice to agricultural and rural issues and supporting broadcast programming that pro- motes agriculture. Nearly 41% of NAFB’s member- ship is comprised of employees of commodity and agriculture organi- zations, agribusiness companies, advertising and communications firms, government agencies and other entities. These members make up the association’s Allied Industry Council (AIC). “The Allied Industry Council represents non-broadcasting mem- bers,” says Hugh Whaley, Director of Association and Government Practice for Broadhead + Co and a long-time member of NAFB’s AIC. “It includes those who utilize the services or capacity of broadcast outlets to communicate their organi- zation or product message.” MORE INCLUSIVE NAFB has undergone a metamorphosis over the past several years to become more inclusive of agriculture based organizations and those who support them. NAFB membership traditionally consisted of broadcast members and associate members. Then in 2005, members were organized into three councils: Broadcast Council, Management and Sales Council and the AIC. Each council has representation on the NAFB Board of Directors. “I credit the NAFB leadership for believing that other members of the organization could contribute to the governance, well being and long- term success of the organization,” Whaley says. The diverse membership mix has brought more value and oppor- tunities to the entire organization. Today, the AIC represents the largest portion of NAFB’s membership. Sally Behringer, Public Relations Account Supervisor for Nicholson, Kovac and 2009 AIC Board delegate, reports being involved in NAFB’s AIC has been beneficial to her company and its clients. Through networking with farm broadcast members she has been able to educate them about her company and its goals. The relation- ships she has formed with them have been invaluable to her work. “Being in the AIC gives the non- broadcasters a vested interest in the health of the farm broadcasting industry,” Behringer explains. “It gives us a platform for communicat- ing with our friends on the broad- casting side and on the sales and management council.” ACTIVITIES Though farm broadcasters serve as the face or voice of NAFB, it’s the AIC members’ role to “bring life to the message,” according to past AIC AG/RURAL BROADCASTING UPDATE Behinger NAFB’S ALLIED INDUSTRY COUNCIL by Tammy Dodderidge 38 NAFB Allied Industry Committee:33 NAFB Success Story 10/1/09 4:36 PM Page 38
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