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Agrimarketing : October 2009
the foundation to achieve support. • Seek and support projects that add value to farm broadcasting. • Support education and profes- sional development opportunities for current and future farm broad- casters. • Support efforts to enhance the effectiveness, focus and vision of NAFB. The foundation also is initiating a new “Agriculture’s Voice” program to encourage NAFB member stations and networks to develop program- ming or editorials with a pro-agricul- ture message directed to rural and urban consumers. Foundation lead- ers see this new project as a much- needed opportunity for NAFB broadcasters to build broader awareness about production agriculture and to educate the public that does not know how its food and fiber is produced. GREAT TRADITIONS Since its establishment in 1975, the NAFB Foundation has provided $227,750 in scholarship assistance to 85 students. Each year, six college students — three scholarship recipi- ents and three station and network interns — pursuing a career in agricultural communications, directly benefit from the kindness and care of foundation contributors. Some of the farm broadcasting’s best have won the NAFB scholar- ship, including current NAFB President Pam Jahnke and NAFB Past President Michelle Rook. It’s no surprise that this year ’s winners are equally as great. Selected for the Glenn Kummerow Memorial Scholarship of $5,000 is DeAnna Schertz of the University of Illinois. Schertz is a college senior, majoring in agricultural communications with a concentration in broadcast journalism and advertising. She has earned a great deal of experience working under NAFB member and Past President, Colleen Callahan since 2007 — editing pro- gramming, conducting live and recorded interviews, sending out press releases and selling advertis- ing. Upon completion of her degree, her goal is to work with Colleen Callahan Communications. Iowa State University junior Chet Hollingshead, recipient of a $4,000 NAFB Foundation Scholar- ship, grew up on his family’s corn, soybean and pork production farm in Iowa. He is majoring in agricultural education with a com- munications option, and plans to become a farm broadcaster when he graduates. He got the farm broadcasting bug during the summer of 2008, while he was representing the Iowa Pork Producers Association in an on-air interview with NAFB member and Past President Ken Root. Hollingshead calls it “the most incredible experience of my life.” Soon after, he became an intern at WHO, Des Moines, IA, learning how radio worked and how to be effec- tive on and off the air. Mattie Nutley is the third NAFB Foundation Scholarship winner of 2009 and recipient of $4,000 toward her junior year at Oklahoma State University. She grew up in rural Oklahoma where her family has a ranch with Angus cattle and grows alfalfa. She has served as a television broadcasting intern at Oklahoma Horizon, a radio broadcasting intern at KOSU — Oklahoma Public Radio and this summer is interning at Fox News Network in New York, NY. It is her goal after graduation to pro- mote agriculture through radio and television broadcasting, particularly where “her roots run deep” in the Midwest. Scholarship recipients will be honored at the foundation luncheon, which kicks off the NAFB Annual Convention in Kansas City, MO. If you would like to support the NAFB Foundation, please visit www.nafb.com to learn more and contribute. AM October 2009 I Agri Marketing 37 Texas Agriculture Texas largest ag circulation reaching more than 80,000 farmers and ranchers. Texas Farm Bureau Radio Network Texas largest farm broadcasting team with excellent reach in the key commodities and livestock. The Voice of Texas Agriculture www.txfb.org Texas most complete ag and rural news website with more than half a million impressions monthly. Your total Texas advertising plan. Represented Nationally by: J.L . Farmakis (203) 834-8832 Curt Lancaster (800) 400-0828 Texas Farm Bureau Media: For more information contact: 36 NAFB Foundation:33 NAFB Success Story 10/1/09 4:35 PM Page 37
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