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Agrimarketing : October 2009
NEW FACES, NEW IDEAS, TRADITIONS by Jennifer Saylor, Member Services Manager, National Association of Farm Broadcasting The National Association of Farm Broadcasting (NAFB) Foundation is continuing to do good work in preserving and promoting the future of ag and rural broadcasting. Its long- standing student scholarship and internship programs have continued to reward and encourage young adults in college to pursue a career in agricultural communications. But the NAFB Foundation has seen changes over the past year as well, including new faces on its board of directors and in the imple- mentation of its strategic plan. NEW FACES The Foundation Board welcomed many new faces in 2009, among them were Tami Craig Schilling and Don Borgman. Based on a recent NAFB Foundation Bylaw revision, the board now includes two At-Large Directors who are not NAFB members. Craig Schilling is a fifth genera- tion agriculturalist who started her career at the age of three showing livestock, and continues to serve agriculture today as Director of Strategic Communications and Operations at Monsanto’s World Headquarters in St. Louis, MO. She leads a team focused on communica- tions strategy, operations and orga- nizational development. She is very proud of her three children which she and her husband raise on their corn, soybean and wheat farm in southern Illinois. Borgman, Director of Agricul- tural Industry Relations for John Deere’s North American operations has been with Deere for 35 years. He still works his third generation Cen- tury farm in West Central Missouri, where he grows corn and soybeans. He belongs to NCGA, ASA, Missouri Farm Bureau and serves on the Paseo Biofuels Board of Directors. Also new to the Foundation board in 2009 are long-time NAFB supporters Eric Brown of Rural Radio Network/KRVN and Lyle Orwig of Charleston|Orwig, to occupy seats designated for Manage- ment & Sales Council and for Allied Industry Council, respectively. NEW IDEAS The strategic plan that the founda- tion board adopted in 2007 is being put into action. This new direction includes the following: • Grow a funding platform able to broaden the foundation’s future goals. • Build knowledge and awareness of AG/RURAL BROADCASTING UPDATE 36 Agri Marketing I October 2009 Craig Schilling K F R M — 1 .8 million people ... and, — 2 .4 million head of Beef Cattle — 3 .8 million head of Cattle on Feed — 3 .7 million acres of Corn — 1 .5 million acres of Soybeans — 3 .4 million acres of Sorghum — 17.4 million acres of Wheat plus, over 30,000 Class-1A farmers/ ranchers that buy the inputs to make it all happen! KFRM Radio — full-time farm radio covers: KFRM -AM 550 RADIO The Voice of the Plains! One Station; One Buy; One Great Value! 1815 Meadowlark Road • Clay Center, KS 67432 • 785/632-5661 Borgman 36 NAFB Foundation:33 NAFB Success Story 10/1/09 4:34 PM Page 36
Best of CAMA 2009
Marketing Services Guide 2010