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Agrimarketing : October 2009
30 Agri Marketing I October 2009 “C onnecting: 2010 and Beyond” is this year ’s theme as we gather in Kansas City for our 65th annual National Association of Farm Broadcasting Convention. Hopefully, you have already noticed that, just as the face of the agricultural commu- nity is changing, so is our industry. This year ’s convention will again continue to carry out our focus of changing with the times and will demonstrate that we are not only adapting to those changes, but that we are leading the way into 2010 and beyond! It is our goal this year to provide even more information and networking time for all involved so that we can all be more successful in the future. One way NAFB is helping the industry as it looks forward is by investing in powerful research, such as the Producer Internet Usage Study to be released this November. As highlighted in this special Agri Marketing section, this new research will be the first public study of its kind. Important information like this not only benefits our allied industry agency and marketer members, but also our stations and networks, helping them to learn how to better position themselves successfully in front of their target audience — the producer. The farm broadcasting industry will continue to change, that is cer- tain. However, as that evolution takes place, the goal for NAFB is to be there with the tools that stations, networks, managers, and the allied industry need to respond to those changes, work together, and be prepared for “2010 and beyond.” Last year, as you heard from Pam Jahnke, we were “Making Waves, Lifting Tides.” As NAFB Presi- dent, she has truly been a jug- gler and has done a great job this year, keeping a lot of balls in the air and keeping every- one on task. For me, the next 12 to 18 months will be to continue the forward momentum we have achieved so far this year. I look forward to working with all of you and serving as the NAFB President in 2010. It is my desire to continue giving our members value and guidance through an organiza- tion that is progressing toward the ever-changing future. Your ques- tions, comments or suggestions are always welcome. AM PASSING THE GAVEL by Greg Akagi Greg Akagi NAFB President-elect WIBW Radio/Kansas Agriculture Network Topeka, KS AG/RURAL BROADCASTING UPDATE 30 NAFB Passing the Gavel:34 NAFB Alan Jarand 10/1/09 4:33 PM Page 30
Best of CAMA 2009
Marketing Services Guide 2010