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Agrimarketing : October 2009
28 Agri Marketing I October 2009 2009 NAFB CONVENTION AGENDA (As of September 15, 2009) WEDNESDAY, NOV. 11 4:00 a.m. - 6:00p.m. Broadcast Service Center 8:00 a.m. - 6:00p.m. Registration Open 8:30 a.m. - 11:30 a.m. Marketing & Promotion Advisory Board Meeting 11:00 a.m . - 1 1:30 a.m. News Conference with Sec. Vilsack (invited) 11:30 a.m . - 1:00 p.m. NAFB Foundation Luncheon 1:30 p.m. - 3:00 p.m. Speaking For Agriculture (shared session with NAMA at Hyatt Regency) 3:30 p.m. - 4:30 p.m. Enterprise in Business Panel Session 4:30 p.m. - 5:30 p.m. Management & Sales Council Social/Reception (by invitation only) 4:30 p.m. - 5:30 p.m. New Member/Past Presidents Reception (by invitation only) 6:00 p.m. - 7:30 p.m. “Connecting” Opening Reception THURSDAY, NOV. 12 4:00 a.m. - 6:00p.m. Broadcast Service Center 6:00 a.m. - 2:00p.m. Registration Open 6:30 a.m. - 7:30 a.m. Continental Breakfast 7:30 a.m. - 1:30p.m. Trade Talk 9:30 a.m. - 10:30 a.m. Trade Talk Refreshment Break 11:30 a.m . - 1:30 p.m. Trade Talk Buffet and Dessert 2:00 p.m. - 3:00 p.m. 2009 NAFB National Producer Internet Use Study Results 3:15 p.m. - 4:00 p.m. Annual Membership Meeting (all members) 4:00 p.m. - 5:00 p.m. Broadcast Council Business Meeting Management & Sales Council Meeting Allied Industry Council Meeting 5:00 p.m. - 5:30 p.m. Broadcast Council Regional Meetings 5:30 p.m. - 7:00 p.m. NAFB Foundation Auction and President-Elect Reception 7:00 p.m. - 9:00 p.m. “Night of Honors Celebration” Banquet 9:30 p.m. - 1 2:00 a.m. Entertainment into the Wii hours of the morning FRIDAY, NOV. 13 4:00 a.m. - 2:00p.m. Broadcast Service Center 8:00 a.m. - 10:00 a.m. Registration Open 7:00 a.m. – 8:00 a.m. Continental Breakfast 7:30 a.m. - 11:30p.m. Ag Hall of Fame Visit and A Look Inside Mid-America’s Animal Health Corridor 12:00 p.m. - 1:30 p.m. NAFB Awards Luncheon 1:30 p.m. - 3:30 p.m. Professional Development: Taking the Temperature of Media 6:00 p.m. - 6:45 p.m. President’s Reception 6:45 p.m. - 9:00 p.m. President’s Banquet PRESIDENT’S REPORT by Pam Jahnke We’ve all heard the phrase, “how to teach an old dog new tricks.” Well I think this old dog definitely had her eyes opened to all the new MEDIA that farm broadcasting involves today — coupled with our long standing heritage! The dramatic changes that we’ve all witnessed with Facebook, Twitter, and just text messaging and smart phones in general, have amped up farm broadcasting! During the National Association of Farm Broadcasting’s (NAFB) convention in November — thanks to the endorsement of our board of directors new, comprehensive research looking at all those facets of new communication and how it reaches the rural and non-rural audiences will be unveiled. We all recog- nize that the majority of people in society today have little or no practical experience in food production, but these new media outlets provide the broadcaster and agribusiness partner with a fresh opportunity to share the news ... in many different ways! If I look at the picture book I have from serving this year (or shall I say PowerPoint), one of the highlights for me includes the tremendous Washington Watch this spring! I am so proud of the young leaders within NAFB who took the initiative to have dialog “across the aisle” with the Human Society of the United States, to become informed on their platforms and practices. Be proud of their commitment. It’s paid benefits to our members, and our audiences I’m sure. It was great to have the newly-elected President of the U.S. turn to a farm broadcaster for one of his first interviews too. NAFB Past President Michelle Rook represented our entire industry and shared the news. Be proud! I could go on and on about the amazing individual projects that NAFB members have launched and executed this year. The title of “president” is just that — only a title. I’ve been honored to represent the group on special occa- sions, but our membership does that in countless wonderful ways every day, every way. Be proud! One goal I tried to keep in mind throughout my term was to incorporate members from different geographies, backgrounds, experiences, etc. I think that has always been one way the association pays dividends to members, networking of our own. No one individual defines this association. Never forget, we’re blessed to have a top notch support staff in Platte City keeping all this chaos in check. Working with them was really a pleasure! As I said, it has been a once in a lifetime experience for me and I’m extremely grateful, but also proud to watch Greg Akagi take us to the next level. And it’ll be a GREAT level. Be proud! I am. AM Pam Jahnke 2009 NAFB President Mid-West Family Broadcasting Madison, WI Published by: Henderson Communications, L.L .C. 1422 Elbridge Payne Road, #250 • Chesterfield, MO 63017 e-mail: info@AgriMarketing.com Publisher/Editorial Director: Lynn Henderson (LynnH@AgriMarketing.com) Advtg Sales/Customer Svc Mgr. : Judy Knoll (JudyK@AgriMarketing.com) Managing Editor: Audrey Evans (AudreyE@AgriMarketing.com) www.AgriMarketing.com • www.AgriMarketingDigital.com AG/RURAL BROADCASTING UPDATE This special report was published for NAFB by: 28 NAFB Pres Report:23 NAFB Pres Report 10/1/09 4:32 PM Page 28
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