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Agrimarketing : October 2009
16 Agri Marketing I October 2009 Industry Update COOL SPRING AND HEAT IN AUGUST by Ralph Pearce, Top Crop Manager How many times does this happen? Anxiety and dread in the spring turn into a better-than-expected start to the fall, all courtesy of a little heat. When spring began, concerns were widespread that tillage and planting were behind, that rains fell in abundance and at the wrong time, hindering spray application timing, and creating questions in the minds of many about the health and yield potential of Ontario’s main crops. From a market perspective, two recent developments are worth keep- ing in mind for the future. Early on this past spring, it was reported that Eastern Ontario soybean growers were being offered IP contracts with premiums of $2.00, and in some cases, even higher than that. For the most part, they attracted a sufficient number of takers, (with the quality yet to be determined) but as fall turns to winter and then to spring, the question will be: Are higher premiums here to stay? Another interesting development for growers in Eastern Ontario is a recent news report that a canola crushing facility is being built in Quebec. Some believe that could drive greater interest for canola in Ontario, where growers tend to fluc- tuate in their willingness to grow the oilseed, from year to year. CAMA ONTARIO UPDATE New Board of Directors The 2009-2010 Ontario Chapter Board of Directors: Pres – Justin Funk, Agri Studies Inc.; Pres-elect – Andrew Bawden, Farms.com; Dir – Kevin Lord, Ontario Farmer Publications; Dir – Janette Stewart, Monsanto; Dir – Mary- Ellen Willard, Surge Communications; Dir – Robin Fines, Canada’s Outdoor Farm Show; Dir – Diane Kleer, Annex Publishing & Printing Inc.; Dir – Tom Perkes, Ontario Federation of Agriculture. GALA TICKETS The entries are in. The judges are working away. The suspense is growing. Tickets are still available for the banquet and there is still time to take advantage of the great hotel rates at the Sheraton Fallsview, Niagara Falls, ON. WINE TOUR & GUEST SPEAKER Our tour of two of the best wineries in the Niagara Region, Hillebrand Estate and Peller Estate includes tasting some of their newest vin- tages. Enjoy lunch overlooking the vineyards at Hillebrand Estate. After lunch you will simulate your brain by listening to Barry Nelson, Mgr of Media and Channel Relations, John Deere explore how leading companies approach innovation, identify the future value and provide proven tips and strategies to help you inspire and promote innovation in your organization. SILENT AUCTION The University of Guelph Student Chapter will be organizing a silent auction fundraiser at the Best of CAMA 2009. All proceeds go to the Student Chapter to help cover travel expenses to attend the 2010 NAMA conference in Kansas City, MO, and future NAMA conferences. If anyone is interested in donating an item for the silent auction please contact Mandy Timmings at email@example.com. For more information, check out the web site www.bestofcama.com or contact Mary Thornley at firstname.lastname@example.org . AM ONTARIO NEWS CAMA UPDATE I know what I need. I know where to find it. It’s Western Canada’s farm paper. ALWAYS YOUR FIRST CHOICE 1-800 -667 -7776 PRODUCER.COM UPCOMING EVENT FOR ONTARIO MEMBERS November 5, 2009 Best of CAMA 2009 Niagara Falls, ON 16 CAMA Update:18 CAMA Update 10/1/09 4:18 PM Page 16
Best of CAMA 2009
Marketing Services Guide 2010