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Agrimarketing : September 2009
48 Agri Marketing September 2009 Lifestyle market, dealers are front- line sales force and are the primary influencer on equipment and service purchase decisions. With each passing year, more manufacturers are developing prod- uct targeted specifically at the rural lifestyle markets and dealers are getting more creative in attracting and retaining this attractive group. Rural Lifestyle Dealer and www.RuralLifestyleDealer.com will continue to evolve with the market to consistently provide successful, actionable strategies for dealers and a place where ag marketers can be confi- dent that their message is being seen. RURAL LIFESTYLE MARKETING LLC by Eric Brown, President email@example.com The Rural Lifestyle Marketing LLC is a group of 82 stations covering 1.7 million people (18+) 17 DMAs in seven Midwestern states The Rural Lifestylers listen for weather, local news, and agri-business reports delivered by highly respected rural personalities. Our research indicates Rural Lifestylers spend 50 minutes per day traveling to their jobs. One phone call to Denny Waddle, 308/324-2391, not only places the commercials on the radio sta- tions, but also coverage on the station's web sites. We can create custom Rural Lifestyle marketing programs. There is nothing to indicate any significant changes in the demo- graphic composition from last year in the Rural Lifestyle market. Our research shows over 30% of these households on 5+ acres have an annual income of greater than $75,000. Rural radio provides an opportu- nity for the greatest coverage of this target audience at the least cost, or cost per percentage point, of the Rural Lifestyle market. It is a very efficient and effective method to reach this target. There is nothing to indicate any recent changes in media usage patterns within the Rural Lifestyle market. AM Brown Contact Michael Ellis today at 800-645-8455 ext 432 or firstname.lastname@example.org to learn how to drive your sales and market share gains. We are your solution for selling equipment, parts and services to: Hobby Farmers Large Property Owners Ruralpolitans Lawn, Turf & Landscape Contractors Prosumers Light Construction Contractors Municipalities Production Farmers Have you of the Rural Lifestyle Dealer? With an estimated 27 million households and a Buying Power of $32 Billion, the rural market is huge and continuing to grow. Rural Lifestyle Dealer helps you tap into the power of this group by connecting you with their most trusted resource when it comes to equipment and service decisions --- the dealers. The typical rural lifestyler may have an idea of what job they want to get done, but it's the dealer and their salespeople who provide the expertise to pinpoint the right equipment and brand. It's critical to keep your brand message in regular contact with the dealers to make sure they're aware of what's new and exciting with you while they're influencing buying decisions. Rural Lifestyle Dealer and RuralLifestyleDealer.com offer the means to connect you year-round with the driving force in the rural lifestyle sales process --- the dealers. MEDIA UPDATES/continued from page 47 Get Your News on the Go! Type in www.AgriMarketingMobile.com on your wireless device
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