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Agrimarketing : September 2009
Distribution Chain Reaction Growers and producers have always had a strong loyalty to the businesses in their local commu- nity. Yet as farming enterprises have consolidated and changed, the competitive environment for retailers---and in turn the entire distribution chain---has grown more intense. Some retailers have responded successfully by grafting innovative sales and service offer- ings onto their community roots. Representatives from farm supply chain companies will share how their organizations have embraced the opportunity to meet the changing needs of their customer base. PANEL DISCUSSION Speaking for Agriculture At last year's Trends in Agriculture conference,NAMA examined the remarkable impact of "Rural Lifestylers" on agri-marketing. Part of that meeting examined the potential conflict in our rural communities created by the diver- gent views of established producers and the newcomers. Complicating the picture is the distance between most Americans and the farms that produce their food. It is a gap being filled more and more by media-savvy,sophisti- cated detractors that "have demo- nized farmers and ranchers for being 'giant agribusinesses.'"* As a result,producers,their suppliers and the greater agricultural industry are trying to raise aware- ness of the truth about American agriculture. NAMA and NAFB will bring together C-Suite executives and agricultural stakeholders in this joint session to update agri- marketers and broadcasters about these efforts and to stimulate innovative approaches to this growing challenge to the new ag community. The panel includes: Larry Combest, former Congressman,President of Combest,Sell Associates and Key Spokesperson for The Hand That Feeds US (Invited) Tami Craig Schilling, Director of Strategic Communications and Operations,Monsanto Charlie Arnot, CEO,Center for Food Integrity Gary Baise, Principal Attorney at the noted Washington,D.C.,firm of Olsson Frank Weeda (Invited) *The Hand That Feeds US, www.thehandthatfeedsUS.org Sponsorships Get Your Company Recognized Be a part of NAMA's Trends In Agri- culture meeting with a sponsorship. Receive recognition as a supporter of cutting-edge industry information and increase visibility for your company or organization. Please call the NAMA office at 913-491-6500 or e-mail Jenny Pickett at firstname.lastname@example.org to discuss sponsorship opportunities. The 2009 NAMA Trends in Agriculture conference will help you and your organization stay connected to the emerging trends that are dramatically re-shaping the world of agriculture. September 2009 Agri Marketing 33
Best of CAMA 2009