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Agrimarketing : September 2009
KEYNOTE SESSION Defining the New Ag Community Dr. David M. Kohl, Professor Emeritus, Agricultural Finance and Small Business Management,Virginia Tech University,and President, AgriVisions,LLC Changes that are forcing and enabling U.S. farmers and livestock producers to reach out beyond their traditional communities to ensure the success of their enter- prises are taking place. Ownership is passing to a new generation. Growth requires diversification or expansion to new communities. Powerful detractors are drawing producers and agri-businesses into public debate about agriculture. New technology,including smart phones and social media,is opening new doors to collaboration and business opportunities. Drawing from years of academic and personal experience,Dr. David M. Kohl will discuss how these forces are changing the way producers choose their suppliers and define how marketers must adjust to the new ag community to keep and win business. Living and Working in the New Ag Community Panel A diverse panel of four farmers and livestock producers will share specific examples of how success and growth today require more than good agronomic practices. The scheduled panelists include an influential specialty crop grower from California's bellwether farming environment,a dairy producer building a new operation outside his home state,a southern producer diversifying the operation and a row crop grower looking to expand. By better understanding their customers' challenges and The agri-marketing industry is changing rapidly. NAMA's 2009 Trends in Agriculture conference will focus on how sociological,technological and political forces are transforming the traditional ag community and how you can stay engaged in the new marketplace. Sessions will help define the forces that are expanding the need and ability of farmers to reach outside their previously small sphere of influ- ence. Farmers and livestock producers will describe what it means to live and work in this new market environment. And experienced marketers will share successful efforts to leverage traditional and new media to build trust and become welcome citizens of the new ag community. Learn how these trends affect your customers' purchase decisions, network with colleagues and prospects and ultimately,find your place in the new ag community. TRENDS in AGRICULTURE: Connecting with the New Ag Community Trends In Agriculture Sessions goals,agri-marketers have a better chance to build trust and connect with the new community. How Marketers are Building New Community Ties 3G-enabled smart phones,the "Tweeting Farmer" and unusual partnerships are all part of the new ag community. This general session will feature practical case studies from marketers inside and outside of agriculture that have forged new links with their customers using new media and non-traditional collaboration. Mike Wehrs,President & Chief Executive Officer,Mobile Marketing Associa- tion,Leslie Bradshaw,a farm kid and University of Chicago educated Communications Manager with New Media Strategies in Wash- ington,D.C.,and others will share their experiences. TRENDS IN AGRICULTURE NOVEMBER 10--11, 2009 HYATT REGENCY CROWN CENTER KANSAS CITY, MO WWW.NAMA.ORG Scheduled to coordinate with the National Association of Farm Broadcasters (NAFB) Annual Meeting 32 Agri Marketing September 2009
Best of CAMA 2009