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Agrimarketing : September 2009
AGRI-MARKETER'S UPDATE/continued from page 27 28 Agri Marketing September 2009 capabilities for foreign animal and zoonotic diseases that can affect public health, animal health or the food supply. "This state-of-the-art, high-con- tainment infectious disease facility will replace the USDA's aging Plum Island facility," Richardson explains. "The exciting part is other animal health and bioscience companies that want to co-locate here. The busi- ness parks and facilities around Manhattan make it possible for com- panies to have a branch location here and have ready access to university and federal scientists for technology transfer and application of commer- cial research for improved animal health." The facility is expected to bring 300 jobs requiring world-class talent in animal health research and devel- opment. "It's a remarkable example of cooperation between the Corridor leadership, K-State, City of Manhat- tan, Governor 's Office, state and fed- eral legislators and others," Richard- son explains. "Studies provided the pros and cons of locating the facility here. It was examined from every angle and the Corridor leadership cheered us on every step." NEIGHBORHOOD BENEFITS Kansas City is obtaining new admi- ration as more than a Cowtown thanks to the efforts of the Corridor. "We recently partnered with Market Directions to conduct a survey of animal health executives in North American," Parman says. "We asked them if they had heard of the Animal Health Corridor and if they knew about its benefits. More than 80% were very familiar with the Corridor and its activities which speak to the commitment this industry has to Kansas City." Ohle says the Corridor is captur- ing the attention of those outside of agriculture and traditional animal health. "We've had discussions with life science research institutes and companies about their innovation and discovery. We're reaching out to human health companies and bio- sciences encouraging more collabo- ration and innovation." Parman may have summed up the benefits of the Corridor the best. "For start-ups and other animal health companies, it's like coming to a neighborhood where everyone knows your name," she says. "It feels like coming home." AM Lorie North is a veteran marketing and communications professional. She is currently Senior Marketing Manager for Canine Biologicals at Fort Dodge Animal Health. Follow Agri Marketing on Twitter, go to: www.twitter.com/ AgriMarketing
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