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Agrimarketing : September 2009
10 Agri Marketing September 2009 AG MEDIA SUMMIT BROCK SEMINARS CAR OF THE HEARTLAND Car of the Heartland (COH), is a new program designed to rebuild the ag industry's relations with American consumers on a mass scale. Utilizing the NASCAR and national retail assets of Furniture Row companies, the program employs multiple levels of entertainment and communication off track to make its consumer connection. It is estimated the program reaches 184 million (62%) of American consumers each week and features an aggressive campaign to tell its story, and the story of its corporate partners, to nearly 100% of America's farmers and ranchers each week. For details, contact Pat Driscoll at 231-343-9937; email@example.com. AM The 2009 Ag Media Summit (AMS) --- held in conjunction with the 2009 Congress of the International Federation of Agricultural Journalists (IFAJ) --- turned into a Texas-sized, record-breaking professional development conference. More than 725 people from 26 countries participated in the gathering which found 130 IFAJ members joining the AMS attendees. A night at Billy Bob's Texas, the rodeo, the Fort Worth Stock Yards, a golf outing, pre-conference and post- conference tours of agriculture were sandwiched in and around the professional development seminars. The AMS-IFAJ also featured a record number of exhibitors and sponsors. (inset) Adding a little more Texas hospitality at the event were two of the Dallas Cowboy Cheerleaders, hosted by John Deere. Shown are Deere's Barry Nelson, (l), and its agency's representative Kelly Schwalbe. Sponsors of one of the Brock & Associates mar- keting seminars gather following the event recently held in Bloomington, IL. Shown (l to r) are Mike Gill, Monsanto; Don McCabe, Soy Capital Ag Services; Richard Brock, Brock & Assoc; Kent Olson, 1st Farm Credit Services; and Brent Bidner, Hertz Farm Management. Weather, prices, farmland values were all discussed as well as new crop production technology. A hot topic was the volatility of the grain markets. Brock pointed to the commodity hedge funds that are composed of 70% oil futures with the balance from other commodities, including ag. The funds must maintain an exact percentage in the value of each commodity, so when oil prices rise, the other commodities must be purchased to keep the fund in balance, driving their prices up. The Commodity Futures Trading Commission is looking into that practice. MCCORMICK CO. BASH McCormick Company teamed up with clients, suppliers, local businesses and employees to celebrate 20 years of the marketing communications agency operating in Kansas City, MO. The celebration included a food drive for the local Harvesters food bank that netted over 27,000 cans of food. Shown are (l to r) Tom Davis, Successful Farming, Cliff Becker, Vance; Farm Progress' Don Torte and Rhonda Ludwig; McCormick's Evan Davies and Mark Perrin; Sue Lee, Farm Journal Media, and Pioneer Hi-Bred's Dave Knau, Jerry Harrington and Lou Ireland. Major donors included Screenscape Studios, Commerce Bank, Farm Progress, Farm Journal, The Progressive Farmer, Pioneer Hi-Bred, Price Chopper, Brownfield Radio Network, Ann D. Robertson - CPA, Riverside RED X and Briarcliff Development Company. Daily Updates on www.AgriMarketing.com FYI NEWS & NOTES
Best of CAMA 2009