by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : September 2009
Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (firstname.lastname@example.org) AM Editorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Brandt, AgCareers.com Jim Farrell, Farmers National Company Russ Green, CLAAS Jerry Harrington, Pioneer Hi-Bred Laura Henke, Charleston|Orwig Tommy Jones, John Deere Crop Insurance Laura Mayfield, McCormick Company Pat Morrow, BASF Steve Rhea, Rhea & Kaiser Brad Schu, Land O'Lakes/Purina Mills Angie Skochdopole, AdFarm Bob Wilhelm, AdFarm CIRCULATION ______ _ _ ______ _ _ ______ _ _ ______ _ _ ______ _ _ ______ _ _ _ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis, MO 63105 PRODUCTION _____ _ _ _ _____ _ _ _ _____ _ _ _ _____ _ _ _ _____ _ _ _ _____ _ _ _ _ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer Service Manager Judith Knoll (JudyK@AgriMarketing.com) ph: 636/728-1428, ext. 2002 Agri Marketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield, MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: email@example.com TECHNOLOGY BOOM Every day, companies serving crop and livestock producers announce new products and services. From entrepreneurs like Precision Planting (see page 18) to the multi-national companies who are spending billions of dollars on research annually, all are aimed at helping ag producers increase their output while being more efficient. Let's stop for a minute, and take inventory of some of these exciting new technologies and their impact: • Giant farm equipment now allows a state, like Illinois, to plant a crop in less than a week. The same crop can be harvested, transported, dried, and safely stored in less than a month. • Through GPS guidance, crop protection products can be applied with less than an inch of variance across the entire field, while nutrients are being applied at varying rates, according to that farm's needs. • Via remote technology, irrigation systems can be observed and controlled by an operator who is on vacation in Europe. • Modern medicines, feed rations, genetics, facilities and handling have increased livestock's rate of gains by 33% over the past decade while increasing their conversion of feedstuffs to meat, milk, eggs and wool by 25%. • New seed varieties with their biotechnology traits continue to limit the stresses placed on crops by weeds, insects, lack of water and other challenges Mother Nature throws at it, pushing yields ever higher. • Risk management tools like crop insurance, leasing terms, credit facilities, market advisory services and government programs help mitigate the financial risks producers face. • Cell phones, the internet, satellites and other electronic-based information sources allow for instantaneous communications. • A robust and active ag communications community makes potential users of this new technology aware of these solutions. The visual proof is the nation's record yields of crops and livestock products and consumers who have the most varied, abundant, safe and affordable food supply in the world. AM 6 Agri Marketing September 2009 THIS MONTH IN Agri Marketing Five Years Ago (2004) • Terra Industries acquires bankrupt Mississippi Chemical Corp. for $107 million in stock and assumes $161 million in debt. • Rabobank attempts to acquire Farm Credit Services of America, Omaha, NE, for $600 million in payments to its 51,000 farmer-shareholders. • Lessiter Publications acquires Farm Equipment magazine and its related properties from Cygnus Business Media. Ten Years Ago (1999) • Cargill acquires Continental Grain Co. • NAMA Ag Communicator of the Year honorees are AGCO'S Tony Solon, Charleston/Orwig's Lyle Orwig and Progressive Farmer's Ed Dickinson. • Great American Publishing acquires Spudman magazine. Twenty Years Ago (1989) • BTB Communications (now Osborn & Barr) opens its doors to service clients that were previously handled by Bartels Carstens & Associates (BCA). Four former BCA principles head up BTB including Jim Robertson, Dave Althaus, Steve Barr and Joe Osborn. Clients include Monsanto, Potash Corp., and John Deere projects. • Fore runners to the current Agricultural Retailers Assoc. (ARA), Nat'l Fertilizer Solutions Assoc. (NFSA) and Nat'l AgriChemical Retailers Assoc. (NARA) hold their first joint general session in Las Vegas, NV, during their respective conventions. AM Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to Agri Marketing Weekly e-newsletter, go to www.AgriMarketing.com. Lynn Henderson Publisher FOR OPENERS
Best of CAMA 2009