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Agrimarketing : September 2009
58 REINKE'S CHRIS ROTH AGRI MARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. Subscriptions: U.S., Canada and Mexico: 1-year: $45, 2-year: $76; All other countries: 1-year: $72, 2-year: $122 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. Copyright 2009 by Henderson Communications LLC. All rights reserved. AGRI MARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. Contributors: No responsibility is assumed for unsolicited materials. To locate topics and obtain past articles: go to www.AgriMarketing.com and access the "Archived Issues" link. Periodical postage paid at Chesterfield, MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRI MARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. SEPTEMBER 2009 VOLUME 47 NUMBER 7 WHOLE NUMBER 508 DEPARTMENTS is proudly associated with: 6 FOR OPENERS 8 AT CLOSING 10 FYI NEWS & NOTES 12 MARKETING NEWS 15 AGENCY NEWS 16 MEDIA NEWS 17 ASSOCIATION NEWS 57 CALENDAR 18 COVER STORY: MAKING THE BEST BETTER 22 THE SCOOP ON RECRUITING: CAREER FAIR DO'S AND DON'TS 24 SELLING SEED TO ENHANCE RESULTS 26 RE-DEFINING A COWTOWN REPUTATION 29 IOWA FARMER TODAY TURNS SILVER 30 CAMA UPDATE: MANITOBA NEWS 31 NATIONAL NAMA NEWS rural lifestyle update 38 REACHING THEM WITH SOCIAL MEDIA 42 WEB SITE HELPS TRACTOR SELECTION 45 RURAL LIFESTYLE MEDIA UPDATES 50 ODGEN PUBLISHING: DEVOTED TO THE RURAL LIFESTYLER 51 PURDUE UNIVERSITY: DON'T FEAR THE GREEN fruit and vegetable market update 52 REACHING THIS IMPORTANT MARKET 55 PREPARING FOR AN AG CAREER 56 FARM JOURNAL'S CORN COLLEGE: INFORMATION STRAIGHT FROM THE FIELD 58 VIEW FROM THE TOP: REINKE MANUFACTURING 26 BAYER ANIMAL HEALTH'S JOERG OHLE On the cover (l to r): Precision Planting's John Larkin, Gregg Sauder and Dustin Blunier at the company's 2009 Farm Progress Show exhibit. 4 Agri Marketing September 2009
Best of CAMA 2009