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Agrimarketing : July 2009
45 AMS Intro:00 AMS Intro 7/15/09 2:42 PM Page 45 PROGRAMOVERVIEW SADDLEUP,ALLY’ALL! I by Greg Lamp, 2009 AMS/IFAJ Steering Committee Chair, Corn&Soybean Digest,Minneapolis,MN t’s time to SaddleUp andCatch theCowboy Spirit, the theme of this year’sAgricultural Media Summit (AMS) and joint International Federation ofAg Journalists (IFAJ)meeting in Fort Worth, TX. This joint event,which starts July 31 (for IFAJ) orAug. 1 (forAMS) and runs throughAug. 5, will offer professional development sessions, farm tours, a trade showand plenty of Texas hospitality. What’s unique about this year’smeeting is that ag journalists fromaround theworldwill be joining us. IFAJmemberswillmeet a couple days early for their own sessions, then they’ll blend inwith the typicalAMS events starting on Sunday. But typical is far fromhowI’d describe the programming and entertaining events scheduled for this first-ever jointmeeting. Lamp UNFORGETTABLE Committees have beenworking for almost five years onmaking this an unforgettable experience for all. On Fridaywe’llwelcome the IFAJ crowdwith a big ol’ cowboy party at BillyBob’s, “TheWorld’s LargestHonky Tonk,” followed by a rodeo at the CowtownColiseumin the FortWorth Stockyards. Theywon’t forget this night.On Saturday afternoon the groupwill be on area farmand ranch tours,which are open to everyone, too. On Sunday theAMS group arrives to begin one of the best three-day programs you’ll ever see.Kicking it offwill be “TheGreatDebate”with Charlie StenholmandBarry Flinchbaugh. They’re friends, colleagues and they love to disagree on policy and trade. We’re bringing back JimRichardson,NationalGeographic photogra- pher, to dazzle uswith his all-newaward-winning images. Plenty of otherwriting, photography andmanagement sessionswill run right up until Tuesday noon,when ScottMcKain takes the luncheon stage.He’s an author and founder of a think-tank that explores customer experiencewithways to create client loyalty.He is aworld-class speaker that everyonewill enjoy. INFOEXPO Tucked into all this programming is the popular InfoExpo, a trade show withmajor ag company representatives ready to tell you aboutwhat’s new in theirworld. The final farewell takes place Tuesday nightwith the “CowtownWow- town” awards night and dinner.You’ll find flags, food, dancing and, of course, ample Texas libations. If that’s not enough, stay three extra days and hop on a bus for separate post-Summit tours of Texas: one headedwest, one south and one to the central part of the state. Texas is big, real big, so take the opportunity to see it with a special group of friends Fromeveryone at theAmericanAgricultural Editors’Association, Livestock PublicationsCouncil andABMAgri-Council, come and join in the festivities. Y’allwon’t be sorry. AM FRIDAY, JULY 31 5:30 p.m. Welcome party atBilly Bob’s 8:00 p.m. Rodeo SATURDAY, AUGUST 1 9:00 a.m.-11:30 a.m. IFAJDelegateMeeting 11:45 a.m.-1:00 p.m. Luncheon 1:30 p.m.-7:00 p.m. Ag Tours 1:30 p.m.-5:00 p.m. AAEA and LPCboard meetings SUNDAY, AUGUST 2 8:00 a.m.-4:00 p.m. InfoExpo setup 8:45 a.m.-9:45 a.m. Continental breakfast 10:15 a.m.-11:45 a.m. TheGreatDebate:Dr. Barry Flinchbaugh andCongressmanCharlie Stenholm 12:00 p.m.-1:00 p.m. Lunch, JimRichardson, National Geographic photographer 1:00 p.m.-2:30 p.m. Concurrent Sessions: Adobe Photoshop I, Safety and Biosecurity, Carbon sequestration 3:00 p.m.-4:00 p.m. Concurrent Sessions: Ethics, Photography tips, Adobe Photoshop II 4:30 p.m.-5:30 p.m. Newmember/First timer reception 6:00 p.m. Welcome Party MONDAY, AUGUST 3 7:00 a.m.-1:00 p.m. GOLF 8:30 a.m.-10:00 a.m. Concurrent sessions:writing, Dr. Danny Klinefelter,Design, Photography 10:00 a.m.-10:30 a.m. Break 10:45 a.m.-12:00 p.m. Concurrent sessions:Digital photography, Your audience, Students, Design for theweb,U.S. Postal Service 12:15 p.m.-1:15 p.m. Lunch, Five Life-Changing Mistakes 1:20 p.m.-2:30 p.m. LPCCritiqueContest and Awards 1:30 p.m.-2:30 p.m. Concurrent sessions:Writing, TexasMonthly, Photography 2:30 p.m.-2:45 p.m. Break 2:45 p.m.-4:00 p.m. Concurrent sessions: Students, TexasMonthly,Nutrient Management, Sales,Betsy Freese, Photography,Design InfoExpo 4:00 p.m.-7:00 p.m. 9:00 p.m. Jamsession TUESDAY, AUGUST 4 7:30 a.m.-8:30 a.m. AnnualMeetings 8:30 a.m.-10:15 a.m. InfoExpo (including breakfast) 10:30 a.m.-11:45 a.m. Concurrent sessions:Writing, ScottMcKain, Freelancers, Students, Design,Onlinemedia 12:00 p.m.-1:15 p.m. Lunch,ScottMcKain 1:30 p.m.-3:30 p.m. InfoExpo 3:30 p.m. AAEA Awards 5:00 p.m. Reception and dinner July/August 2009 s AgriMarketing 45
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