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Agrimarketing : July 2009
24 CAMA Update:18 CAMA Update 7/15/09 2:01 PM Page 24 CAMA UPDATE ALBERTANEWS Industry Update Drought conditions in much of the province continue towreak havoc. Indeed, droughtmaps show2009 to be a drier year than the last severe drought of 2002. In addition tomois- FIRST AMONG FARMERS FIRST AMONG ADVERTISERS ture stress, frost and abnormally lowtemperatures during themonth ofMay and early parts of June have significantly hampered crop growth. The coolerweather has persisted into July, and farmers are starting to report significant crop losses. Because of the drought, the Alberta Beef Producers have been workingwith the provincial government to find solutions thatwould increase feed supplies during both the grazing andwinter feeding seasons. Agriculture Financial Services Corporation (AFSC) has introduced average area yields to expedite preharvest claims in themost severely affected areas. Thiswill give producers the option of having their crops released over the phonewithout an inspection and this should help alleviate some of the pressures on beef producers. Meanwhile,Alberta’s pork pro- ducers continue to face devastating financial losses and a country-wide collapse of their industry. Aproducer industry crisis rally was held in Calgary recently to push their plight to governments and the general public. The eventwas also timed to bring the pork dilemma to the forefront of federal and provincial governments onwhat is at stake if the producer liquidity crisis is not addressed immediately. Therewas hope of returning ALWAYS YOUR FIRST CHOICE 1-800-667-7776 profits this spring but this hopewas wiped outwith the announcement of influenzaAH1N1. CAMA ALBERTA UPDATE After several years, theAlberta CAMA Chapter hosted its firstmeeting in April atOlds College inOlds,AB. Over 60 people attended the net- working social andmeetingwhere they learnedmore about CAMAand 24 Agri Marketing s July/August 2009 Photo courtesy of Janet Kanters The high interest in re-forming CAMA Alberta resulted in a “Rebuilding CAMA Alberta Workshop” lastmonth in Calgary, AB. discussed an action plan for the newly revivedAlberta Chapter. The guest speakerwas Steve Warme,Woodruff Sweitzer, Calgary, who provided insight on the latest tools and techniques being used for socialmediamarketing,what is currently happening in the agricultural world online and howbest to harness current and emerging tools. Following this successfulmeeting, a smaller group of CAMAAlberta members held a “Rebuilding CAMA AlbertaWorkshop” in June,with 15 eager ag-marketers raring andwilling to help get CAMAAlberta back up and running after several years of beingMIA. Much discussion took place around the configuration and number of boardmembers required for the resurrected chapter.And a newCAMA Alberta sloganwas adopted: “Building Success inAgri-Marketing.” ACAMAAlberta kick-off barbe- cue is being planned in the Calgary area for lateAugust 2009.More details to followas plans evolve. AM CAMA NATIONAL UPDATE Best of CAMA Here are some important dates to remember for the Best of CAMA event: Entry deadline—September 18 Hotel reservations—October 5 Wine Tour—November 5 Gala Event—November 5 Check out theweb site at www.bestofcama.com for detailed event information.
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