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Agrimarketing : July 2009
19 NAMA:25 NAMA 7/15/09 1:56 PM Page 20 RETAILER PANEL Moderator: Michael Berry, Account Executive, Osborn & Barr Communications, Boot Camp Chair Get the insider’s view on what retailers need and want in the marketplace straight from the source. Whether you’ve just entered the rough working world, or one who’s been through the NAMA Boot Camp drill before, sign up for this program today to learn more about the agri-marketing industry and get some intensive networking opportunities with other professionals. The Drill OPENING SESSION: THE PHYSICAL CONNECTION Dr. Jennifer Martin, Hall Family Foundation Professor, University of Missouri-Kansas City Are you aware of non-verbal messages you might be sending while giving a presentation? Do you send mixed signals to your audience without knowing it? Tap into techniques to improve your professional effectiveness. PRODUCER PANEL Moderator: Marty Wolske, Sales Executive, Successful Farming/Agriculture Online Producers: Trudy Kramer, Kramer Vineyards, Gaston, Ore.; Derek Fuemmeler, CCA, YieldMax Crop and Soil Consulting Services, LLC, Harrisonville, Mo. and other producer panelists Learn how to communicate effectively with producers at this Boot Camp favorite! Visit nama.org for complete Boot Camp details! 20 AgriMarketing s July/August 2009 LITTLE RED WRITING HOOD Carol Anderson, President, Mariposa Partners, NAMA National President Developing a commu- nications plan with concrete objectives, strategies and tactics is like planning a trip in the land of fractured fairy tales. Chart your journey in this fun session. LUNCHEON: SOCIAL MARKETING AND SOUTHWEST AIRLINES Christi Day, Online Spokesperson and Emerging Media Specialist, Southwest Airlines Learn about the integration of new and emerging media at Southwest Airlines, including video blogging and Twitter. PITCHING TO THE AG MEDIA Colleen Church McDowell, VP, Director ofPR, Osborn & Barr Communications Take home some new strategies for getting media attention and making more effective use of your energies. DEALING WITH THE CLIENT Kristen Marshall, Senior Account Executive, Nicholson Kovac Gain strategies on how to cultivate positive client relationships and make a good name for your agency. Plus, experience a year in the life of... A SPECIALTY PRODUCER (Trudy Kramer, Kramer Vineyards) A COW/CALF PRODUCER A ROW CROP PRODUCER (DerekFuemmeler, CCA, Yield-Max Crop and Soil Consulting Services, LLC) WHO SHOULD ATTEND NAMA BOOT CAMP? Agency account executives Media professionals Art directors Copywriters Marketing professionals Sales professionals Previous Boot Camp attendees
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