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Agrimarketing : July 2009
08 For Openers:04 For Openers 7/15/09 1:25 PM Page 8 FOR OPENERS MUSINGS • It is one thing to read numbers about the fantastic sales run farm equipment makers have had the last two years. It’s another to drive by dealers and see their empty lots which are the visual proof. • Corn breeders must have some special “juice” in today’s hybrids they aren’t telling us about. That’s the only way to explain how the crop that was planted so late this year has nearly caught up to “normal” height. •Was I the only one scratching my head about how it is that Fiat can save Chrysler? Fiat has had its own share of financial problems over the years. Lynn Henderson Publisher • Speaking of the auto industry, now that the U.S. government owns 60% of GM, one would suspect that pretty well locks in the vote for the current administration by these new government employees. • I heard several fertilizer industry executives warn crop input retailers and producers that if they didn’t make their purchases by early winter (just when fertilizer prices were spiking), they couldn’t guarantee supply. As it turned out, I didn’t hear of any non-deliveries.Must have been the late spring that allowed inventory to be moved around. • Living in the St. Louis area, I always find it amusing to see the puzzled looks on commuters’ faces while huge green and red cotton pickers get hauled through the area to the South.Maybe Deere and Case IH should hang a sign “cotton picker” so the public would know what the machine is. Be a nice way to educate the public about the technology it takes to keep them fed, clothed and fueled, as well. • Producers have had over two years to sell $4 or higher corn. But veteranmarket analyst Richard Brock estimates only 60% of the 2008 crop has been sold and less than 10% of this year’s crop in the states of Iowa andMinnesota. • The buzz in the industry and amongWall Street analysts is now that Monsanto has formed a special business unit for its herbicide business (see page 10), it is the first step of spinning it out on its own, selling it or entering a joint venture with another organization. • AgriMarketing is now posting the top news story of the day on Twitter. To get your daily update, go to: http://twitter.com/AgriMarketing AM THIS MONTH IN Agri Marketing Five Years Ago (2004) • Syngenta acquires Advanta which includes the Garst Seed brand and Golden Harvest, raising its U.S. market share for seed corn to 15% and soybean seed to 13%. • Land O’Lakes acquires the remaining interest of Farmland Feeds. •Mosaic is the name chosen for the new fertilizer company created as the result of the merger of IMC and Cargill’s crop nutrition unit. • Farm Progress Co. announces a complete re-design of its 18 state farm magazines and the re-launch of Farm Futures magazine. • Lee Enterprises acquires Iowa Farmer Today fromGazette Communications. Ten Years Ago (1999) • BASF Plant Sciences opens its new research center in North Carolina. •Michael Turley is named GMof Osborn & Barr’s new office in Kansas City,MO. Twenty Years Ago (1989) • Unsubstantiated claims about the dangers of the pesticide Alar prompt a Congressional hearing featuring movie stars who scare the public into thinking the apple crop is unsafe. • CharlieMight retires after serving as NAFB’s Sales/Mktg Dir for 15 years. AM 8 Agri Marketing s July/August 2009 is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield,MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: email@example.com Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (firstname.lastname@example.org) AMEditorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Brandt, AgCareers.com Jim Farrell, Farmers National Company Russ Green, CLAAS Jerry Harrington, Pioneer Hi-Bred Laura Henke, Charleston|Orwig Tommy Jones, John Deere Crop Insurance LauraMayfield,McCormick Company PatMorrow, BASF Steve Rhea, Rhea & Kaiser Brad Schu, Land O’Lakes/PurinaMills Angie Skochdopole, AdFarm BobWilhelm, AdFarm CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis,MO 63105 PRODUCTION _________________________________________________ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer ServiceManager Judith Knoll (JudyK@AgriMarketing.com) ph: 636/728-1428, ext. 2002 AgriMarketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to Agri MarketingWeekly e-newsletter, go to www.AgriMarketing.com.
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