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Agrimarketing : July 2009
06 Table of Contents:03 Table of Contents 7/15/09 1:23 PM Page 4 JULY/AUGUST 2009 VOLUME 47 NUMBER 6 WHOLENUMBER 507 17THE SCOOP ON RECRUITING: WHY A CAREER IN AGRICULTURE? 19NATIONAL NAMA NEWS 23PURDUE UNIVERSITY: BUILD-A-SALESPERSON Canadian market update 24CAMA ALBERTA NEWS 45 AG MEDIA SUMMIT/ INT’L FEDERATION OF AG JOURNALIST COMMITTEE CHAIR GREG LAMP 26WHAT’S NEW IN THE CANADIAN MARKET? ag/rural show guide 29SHOW CALENDAR 30SHOW LISTINGS 39THINKING OUTSIDE THE BOX: CELEBRATING WITH A RE-DESIGN 40COVER STORY: GENERATIONS OF AGRI-MARKETERS ag media summit 45SADDLE UP, ALL Y’ALL AND SCHEDULE OF EVENTS 46INFOEXPO GUIDE 50AGRI-MARKETERS’ UPDATE: PROVIDING PR VALUE TO THE C-SUITE 52VIEW FROM THE TOP: AGRIUM ADVANCED TECHNOLOGIES 52 AGRIUM ADVANCED TECHNOLOGIES’ ANDREW MITTAG is proudly associated with: On the cover (clockwise from the top): Scott and Sonny Beck, Beck’s Hybrids; Tom and Conner Flynn, Lessing-Flynn; Tom and Todd Burrus, Kevin Burrus (Todd’s son) and Tim Greene (Tom’s son-in-law), Burrus Seed (the portraits behind them are their forefathers who have all owned the company), and Mike, Pam and Frank Lessiter, Lessiter Publications. DEPARTMENTS 8 FOR OPENERS 10 AT CLOSING 12 FYI NEWS & NOTES 14 MARKETING NEWS 15 AGENCY NEWS 16 ASSOCIATION NEWS 18 MEDIA NEWS 51 CALENDAR AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semimonthly in Dec (annualMarketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield,MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. t Subscriptions: U.S., Canada andMexico: 1-year: $45, 2-year: $76; All other countries: 1-year: $72, 2-year: $122 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label ofmost recent issue or go to www.AgriMarketing.com and update the address. t Copyright 2009 by Henderson Communications LLC. All rights reserved. AGRI MARKETING is a registered trademark and the property of Henderson Communications LLC.No part of this periodicalmay be reproduced or transmitted in any formor by anymeans, electronic ormechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. t Contributors: No responsibility is assumed for unsolicited materials. t To locate topics and obtain past articles: go to www.AgriMarketing.com and access the “Archived Issues” link. t Periodical postage paid at Chesterfield,MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRIMARKETING, P.O. Box 16123, St. Louis,MO 63105. Send Canadian post returns to: AGRI MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. t Canada Post International PublicationsMail Product (Canadian Distribution) Sales Agreement No. 40025490. PRINTEDWITH SOY INK 6 Agri Marketing s July/August 2009
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