by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : June 2009
32 Best of NAMA/Syngenta:32 Feature Story 6/12/09 12:50 PM Page 33 touch the lives of precious children in Southern communities, Syngenta used the blimp to reach out to newand existing customers in primary geographies by hosting 11 events in key cotton-producing areas. Each eventwas tailored tomeet the needs of the local sales force, helping maximize impact on the local community aswell as sales. Thewidely varied activities included casino games in Texas, a speech about the FarmBill in Georgia and heartthumping basketball action inNorth Carolina. By attending an event, customers not only got to see the blimp in flight, but they alsowere rewardedwith the chance towin a blimp ride. Sponsored by: The Avicta Complete Cotton blimp could be refueled 21 timeswith the amount of fuel used by a 747 during taxiing. Along the path, customers and spectators hadmultiple access points to followthe blimp including an interactive web sitewhere they could viewblimp photos, track the blimp and learn aboutAvicta Complete Cotton. They also had the opportunity to viewprint advertising and participate in radio contestswhere they couldwin a ride in the blimp. In addition, 57 news alertswere distributed in targeted areas to announce the arrival of the blimp. These releases invitedmedia to viewa blimp site,which contained downloadable photos of the blimp and past blimp rides, blimp facts, information aboutAvicta Complete Cotton and Believe In Tomorrow, an archive ofmedia releases and contacts formore information. Five unique news releases alsowere distributed to publicize keymilestones of the tour. ON TO HEADQUARTERS The tourwrapped up its activities at Syngenta headquarters in Greensboro,NC.Amulti-faceted event allowed employees to share in the tour’s success. First, employeeswere invited to participate in a raffle where they couldwin a blimp ride.All proceeds fromthe rafflewere donated to Believe In TomorrowChildren’s Foundation. Secondly, Syngenta employeeswere invited to bring their families toGreensboro InternationalAirport the evening of May 21. The blimp pilots and crewprovided group ground tours of the blimp andwere on hand to answer questions. More than 160 employees and their families participated in this educational event. Finally, onMay 22, all Syngenta employees at theGreens- boro sitewere invited on the front lawn for an educational (more on page 34) June 2009 s Agri Marketing 33
Career Supplement Canada