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Agrimarketing : June 2009
28 CAMA Update:18 CAMA Update 6/12/09 12:45 PM Page 28 CAMA UPDATE SASKATCHEWANNEWS INDUSTRY UPDATE By all accounts, itwas another banner year for theWestern Canada Farm Progress Show, held June 17-19 at Evraz Place in Regina, SK. The number of exporterswas up, exhibit space was virtually sold out and the introduction of a couple of newcomponents—PreviewDay and the Live EquipmentAuction—proved to be extremely popular. RobO’Connor, ShowManager points to the fact thatwhile there has been a significant increase in the number of large-scale farming operations,more people have begun embracing the rural lifestyle by becoming acreage or “hobby” farmers.He says recognizing this shift means a corresponding shift inmarketing plans, since large-scale producers operate on a global basis whilemost hobby farmers have smaller purchases inmind. The Live EquipmentAuction, THE STRONGEST NEW BREED IN CANADIAN AGR CULTGRICULI AGCanada.com THE STRONGEST NE BREED IN ANADIAN LTURE ONLINETURE ONLINE which occurred on the last day of the show,was successful. “Wewanted to create both primary and secondary markets for our exhibitors in this program,” says O’Connor says. “The ideawas that if you hadmore than two people bidding on an item, then automatically you had other people interested in your product,meaning qualified sales leads for our exhibitors.” O’Connor says the second objec- tivewas also of benefit to the exhibitors, since auctioning off the equipmentmeant the items didn’t need to be sent, shipped or hauled back to the dealership. Therewas a third objective as well, although itwas less official than the other two. “What farmer doesn’t love a live equipment auction?” asks O’Connor with a grin. For adv or advertising inf or email info tising information: call 204-944-5755 email@example.com 28 Agri Marketing s June 2009 com tion: CAMA SASKATCHEWAN UPDATE Networking—Summer events for the Saskatchewan Chapter have always been limited aswe found attendance numbers to be to lowso we have decided to use thesemonths constructively to plan for the fall events. CAMASaskatchewanwas invited to attend the “PreviewDay” The Best of CAMAweb site is up and running at www.bestofcama.com. The newsite contains information about entries, rules and regulations, hotel and travel, banquet and event details. So plan your trip toNiagra Falls, ON, onNovember 5, 2009, and contactMary Thornly at camaont@ btms.com formore information. AM at the FarmProgress Show. Planning is underway for an Industry Day to be held in Saskatoon in September. PreviewDay is a great opportunity meet fellowmarketers fromnot only Canada butworldwide. This is a great avenue to promote CAMA, Best of CAMA and also to explore possible candidates as speakers for our upcoming events. CAMA NATIONAL UPDATE Look for a newface happening to www.cama.org. CAMANational has contracted Farms.comto helpwith building a newlook to theweb site by addingmore features andmaking the usability of the overallweb site more functional. Asmentioned in the last fewarti- cles, theAlberta Chapter has been revived and anothermeetingwas held in Calgary on June 15th.Acomplete update on the chapter’s activitieswill be available nextmonth.
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