by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : June 2009
19 NAMA:25 NAMA 6/12/09 11:39 AM Page 22 CHAPTER IN FOCUS: Carolinas/Virginia Spends an Evening at Novartis Animal Health Nearly 40 participants attended the Carolinas/Virginia Chapter event at Novartis Animal Health in Greensboro,N.C.,on February 11, 2009. Bruce Zawadzki,E-mail Marketing Manager at Novartis Animal Health,and Bryan Kristof,Director of Marketing at Signal Design, shared eMarketing tips and success stories on: • Internal and External—getting the websites right for brand and corporate • E-mail marketing • Online games for lead generation and sales training •Web analytics • Utilizing video online Several new terms were mentioned including BACN (pronounced bacon) which is similar to spam, NAMA 2009 Executive Committee National President Carol Anderson Mariposa Partners, Inc. (913) 323-4914 firstname.lastname@example.org President Elect Susie Decker Farm Progress Companies (319) 377-3080 email@example.com Secretary/Treasurer Vicki Henrickson Blasdel Cleaver Schwalbe Communications (563) 343-0662 firstname.lastname@example.org Beth Burgy Broadhead + Co Inc. (612) 617-7947 email@example.com Ken Dean High Plains/Midwest Ag Journal (913) 390-9030 firstname.lastname@example.org 22 AgriMarketing s June 2009 but it is unwanted e-mail that you did request rather than unwanted e-mail that you did not request. Zawadzki discussed PaperPetPals.com which was developed by Novartis as a fun website that reminds pet owners when it’s time to renew their pet’s prescriptions. This site also has games like Mabel’s Rescue,which is a matching game,and a page where you canmake the animals dance. Several tips were mentioned for designing or redesigning websites. Zawadzki and Kristof recommended developing positive messaging and refocusing 80% of a landing page on a single primary audience. Removing extra columns and using a larger typeface were also suggested. Barry Nelson John Deere Agricultural Marketing Center (913) 310-8324 NelsonBarryE@JohnDeere.com Kenna Rathai Kenna B. Rathai Communications (815) 422-0321 Kenna.Rathai@kbrcommunications.com Robert Ratliff ProfitableFarming.com Corp. (919) 481-9309 RobertRatliff@ProfitableFarming.com Paul Redhage FMC Agricultural Products (636) 742-2539 Paul_Redhage@fmc.com NAMA CHAPTER PRESIDENTS Badger (Wisconsin), Tom Thieding (608) 828-5709 Carolinas/Virginia, Ann Camden (919) 870-5718 Chesapeake (Baltimore, Philadelphia), Matt Coniglio (717) 612-0245 Chicago, Amy Jolliff (630) 955-2508 Cornbelt (QuadCity Area, IA, IL), Shannon Textor (515) 225-9242 Desert Southwest, Paige Gilligan (480) 620-5257 Eastern (New York), CatherineWang (212) 697-2600 Florida, Gary Cooper (352) 671-1909 Gateway (St. Louis), Lance Burditt (314) 746-1920 Great Plains (Dodge City, Wichita), Holly Martin (620) 227-7171 Heartland(Illinois), Amy Bradford (309) 557-6116 Iowa (Des Moines), Roxi Beck (515) 278-5727 Mid-America (Indiana), Meg Gatti (502) 520-4334 Midlands (Omaha), Jamie Linn (402) 332-4011 Midsouth (Memphis), Brad Allen (901) 537-7323 Missouri-Kansas, Melanie Acklin (913) 956-7556 North Central (Minneapolis/St. Paul), Josh Krenz (651) 765-7131 Northern Prairie (Dakotas), Roger Reierson (701) 237-4850 Ohio, Mike Krouse (419) 532-3130 ATTENTION GRADUATING NAMA MEMBERS: Don’t forget you receive a full two years of NAMA membership—Free. Sign up today by calling (913) 491-6500. Rocky Mountain (Denver), Marvin Kokes (303) 850-3339 Southeastern (Georgia), Kim Maloney (770) 813-6097 Southwest (Dallas/Ft.Worth/Houston), Colleen Parr (214) 665-1334 Western Pacific NAMA, Sandy Creighton, (559) 433-9343 *Updated as chapter presidents are elected NEW NAMA MEMBERS Matthew Bradford, DTN Daniel Coté, Producteur Plus Courtney Gaudet, Trimble Navigation Nancy Gill, Superior Productions Brenda Ourada, Deere & Company Michael Park, University of Tennessee - Martin CliffordPerry, Bayer CropScience Dee Peterson, Nebraska Pork Producers Assn. Stephanie Pruitt, Nicholson Kovac Inc Kyla Wize, Nebraska Pork Producers Assn.
Career Supplement Canada